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Senior Digital Strategy Analyst (CPG)
- Acosta Group (Columbus, IN)
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DESCRIPTION
Open to locations that are a **2-hour drive** from Cincinnati, OH with the understanding that you will be expected to attend onsite meetings as planned.
You will turn data into **actionable insights** , identify growth opportunities, and provide **solutions** to improve **digital marketing ROI** . You should have a knack for using **metrics from various platforms,** a forward-thinking mindset, and excellent communication skills to keep the team updated on the **latest digital insights** .
RESPONSIBILITIES
+ Provide **analytical insights** and recommendations for **digital performance** utilizing retailer **POS, KPM, 84.51, Stratum, NielsenIQ/Circana (IRI) data sources** , **Analytic Index** , and other reporting tools.
+ Measure the impact of the client’s **digital activity on sales results and develop business presentations** to effectively share your recommendations and close opportunity gaps.
+ Design and update **digital** **analytics dashboards** and reporting across client portfolios.
+ Leverage relationships with clients to **understand key retailer deliverables** , category strategies, and project timelines.
+ Work closely with sales partners, category management, and **omnichannel teams** to ensure **quality results** are delivered.
QUALIFICATIONS
Education and Experience:
+ Bachelor’s degree in Business Administration, Finance, or related field, _preferred_
+ 2-3 years of related experience in the **e-commerce/digital space**
Knowledge, Skills, and Abilities
+ Strong understanding of **digital media, web metrics,** and **campaign reporting**
+ Effectively and independently conduct **data mining** to bring forth **actionable** recommendations.
+ Reliable self-starter with attention to detail and passion for quality
+ Strong interpersonal, problem-solving, and decision-making skills
+ Ability to work under pressure while **managing workloads effectively** , and willing to **multi-task** and be **flexible** to take on varied responsibilities.
+ Demonstrate an advanced degree of proficiency in Windows and related software applications, including **Excel** and **PowerPoint** .
ABOUT US
Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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Acosta, and its subsidiaries, is an Equal Opportunity Employer
**Job Category:** Administration
**Position Type:** Full time
**Business Unit:** Corporate
**Salary Range:** $61,500.00 - $75,000.00
**Company:** Acosta Employee Holdco LLC
**Req ID:** 11591
**Employer Description:** ACOSTA\_EMP\_DESC
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