• Business Account Manager

    Acosta Group (Pleasanton, CA)


    DESCRIPTION

    The **Business Account Manager** will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Business Managers (CBM's) to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

    RESPONSIBILITIES

    + Coordinate with CBM's to develop and execute business plans

    + Build and manage strategic plans for respective retailers/wholesalers

    + Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats

    + Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.

    + Effective trade fund management and visibility

    + Measure effectiveness of CBM’s

    + Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions

    + Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans

    + Ad-hoc financial and data analysis, including pre/post event analysis

    + Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative

    + Attend Customer Sales Calls with the Customer Manager Team where appropriate

    + Develop and deliver content as part of the CROSSMARK Business Review process

    + Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System

    QUALIFICATIONS

    + Bachelor’s degree (B.A.) from a four-year university preferred

    + Work experience in sales or marketing for a minimum of 3-5 years with experience calling on regional/national chain customers

    + Must have leadership, networking, relationship, sales strategy and planning, strategic thinking skills.

    + Excel, Power Point, working knowledge of Nielsen and syndicated data sources

    + Must have ability to effectively prioritize demands and follow through on commitments.

    + **Working Conditions:** Home Office

    + **Travel Requirements:** Minimal- less than 10%

    + **Language Skills:** English is the primary language skill; however, bilingual skills may be required based on business necessity.

    ABOUT US

    CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

     

    At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.

     

    We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.

     

    Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

     

    Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

     

    By applying, you agree to our Privacy Policy and Terms and Conditions of Use.

     

    \#DiscoverYourPath

    Acosta, and its subsidiaries, is an Equal Opportunity Employer

    **Job Category:** Administration

    **Position Type:** Full time

    **Business Unit:** Sales

    **Salary Range:** $100,000.00 - $126,000.00

    **Company:** Crossmark Inc.

    **Req ID:** 12047

    **Employer Description:** CROSSMARK\_EMP\_DESC