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SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Director, Event Engagement & Partnerships is a key team member of SHRM’s Event Strategy and Experience team which is ultimately responsible for the innovation, planning, and execution of SHRM’s Annual Conference and specialty conference portfolio serving 1,000 to 26,000+ attendees. The director supports the strategic direction of each event within the portfolio, while leading the event engagement and partnerships teams in project management and implementation. The director is a creative and confident producer who can develop overarching strategies and storytelling that translate into impactful moments from our largest stages. Further, the director leads expo and sponsorship fulfillment while improving the overall exhibitor and sponsor experience at our events.

As a senior member of SHRM’s events strategy and experience team, the Director is a key player in supporting SHRM’s business goals through powerful in-person and/or virtual conferences and events. They will lead and manage a team of event professionals – including full-time employees as well as contractors and/or vendors – to deliver high quality experiences at our events. This leadership role works cross-functionally across the organization to further elevate SHRM’s event business.

Responsibilities

+ Provides critical leadership to cross-functional teams within the Events, Marketing, Communications, Sales, and SMEs, leading colleagues in strategy, concepting, exhibitor operations, sponsorship activation, and audience development.

+ Leads and manages unique overarching event experience elements from conceptualizing big ideas, through strategy, stage production & execution.

+ Directs main stage production, entertainment, frameworks, and visual identity for SHRM’s biggest stages.

+ Oversees event branding for each SHRM event, including strategizing and concepting look-and-feel as well as execution of project plans and on site roll out.

+ Leads team to collaborate with internal stakeholders, programs, products, & initiatives to strategically create on-site experiences that ladder up to overarching goals of the event and to SHRM (to include builds, special events, ads, messaging, etc.) while maximizing ROI of resources.

+ Partners closely with other colleagues within Events, Event Marketing, Communications, and Brand teams to ensure thematic plan and key messaging for each event is cohesive in for collateral and communications.

+ Oversees project management and fulfillment of expo and sponsorship while creating a best-in-class exhibitor and sponsorship experience that leads to higher exhibitor and sponsor renewals, more defined ROI and increased affinity to SHRM overall.

+ Tracks budget and reports on metrics of success.

+ Serves as a critical member and active consultant across the organization to encourage innovation and strategic thought, sharing best practices that will deliver success and ROI.

+ Aligns business strategy to event goals and objectives at all events.

+ Represents SHRM Guiding Principles in all dealings with specific emphasis on raising SHRM’s profile within the business events industry.

+ Performs other duties as assigned.

Education & Experience Requirements

Education:

+ Bachelor’s degree in Marketing, Communications, PR or related field, or equivalent relevant work experience/training.

Experience:

+ Minimum of 10 (ten) years of experience in a similar work environment, preferably with medium-to-large size brand(s). In-house and agency experience preferred.

Knowledge, Skills & Abilities

+ Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

+ Strong project management skills: attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity.

+ Creative and strategic thinker.

+ Ability to forge strong relationships with stakeholders at all levels and lead cross functional teams.

+ Experience with celebrity talent, VIPs, and their support staff.

+ Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment.

+ Persuasive communications skills, self-possession in presentation and able to appropriately and positively represent SHRM to external constituents.

+ Exceptional writing, editing, and verbal skills, able to take concepts and/or ideas and easily translate into written or spoken narratives.

+ Ability to manage complex and fast-changing program elements and prioritizing effectively in response.

+ Entrepreneurial spirit, track record of initiative, and ownership of work.

+ Demonstrated leadership and collaboration skills.

+ Ability to work and lead in a collaborative environment coupled with curiosity and openness.

+ Strategic eye to current and ‘the next’ trends in event/conference industry.

+ Expertise in integrated campaigns across marketing, events, social media, earned media, paid media, owned media, and PR.

Certifications

+ N/A

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

+ Prolonged periods of sitting at a desk and working on a computer.

+ Frequent use of hands and fingers for typing, handling documents, and using office equipment.

+ Occasional standing, walking, bending, and reaching.

+ Ability to lift and carry up to 30 pounds as needed.

+ Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

+ This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

**Travel:** 20 – 30%

\#LI-Hybrid

_The hiring range for this position is $125,000 to $162,500 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives._

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Job Details

Job Family** **00 - Events

Job Function** **00 - Primary

Pay Type** **Salary