• Creative Director

    TP-Link North America, Inc. (Irvine, CA)


    About Us:

    Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

     

    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

     

    Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

    Overview:

    We are seeking a visionary and strategic Creative Director to lead the creative direction for our consumer product lines, establishing a vision and bringing it to life through execution. In this role, you will work collaboratively with the Marketing, Sales, and Product teams to shape the brand identity and storytelling of our innovative hardware and software solutions. You will lead talented teams of designers to produce high quality, impactful, and engaging content that maintains consistency with the brand identity while resonating with diverse audiences. If you are a creative leader with a passion for blending technology and design to convey compelling stories, we want to hear from you.

    Key Responsibilities:

    • Conduct brand studies to identify consumer perceptions of the key strengths of brands and areas of emphasis

    • Develop a strategy for leveraging AI in generating and improving the quality and consistency of design assets

    • Oversee the creation of digital content, visual assets, and design guidelines.

    • Stay informed about industry trends, competitor strategies, and emerging technologies to keep creative strategies relevant and impactful.

    • Present creative concepts and design strategies to senior leadership and stakeholders.

    Requirements

    Qualifications:

    • Bachelor’s degree in Marketing, Design, Communications, or a related field.

    • 10+ years of experience in creative roles, with at least 5 years in a leadership position.

    • Proven track record of developing creative strategies and brand guidelines for consumer markets.

    • Experience conducting brand studies, interpreting data, making recommendations, and implementing change.

    • Proven experience selecting AI design tools, implementing the solutions, and utilizing them to drive increased efficiency and effectiveness across a design organization.

    • Strong portfolio demonstrating of work with both hardware and software products.

    • Exceptional leadership, communication, and project management skills.

    Preferred Qualifications:

    • Master’s degree in Design, or Marketing.

    • Strong understanding of user-centered design principles and storytelling techniques.

    • Proficiency with design tools such as Adobe Creative Suite and project management platforms.

    • Bilingual Mandarin

     

    Benefits

     

    Salary Range: $215,000 - $250,000

     

    Fully paid medical, dental, and vision insurance (partial coverage for dependents)

    Contributions to 401k funds

    15 days accrued vacation

    11 paid holidays

     

    Bi-annual pay increases

     

    Health and wellness benefits, including free gym membership

     

    Quarterly team-building events

     

    Free lunch Friday