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  • Strategic Communications Manager

    University of Washington (Bothell, WA)



    Apply Now

    Job Description

    As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

     

    UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

     

    The** **School of Interdisciplinary Arts & Sciences** **has an outstanding opportunity for a** **Strategic Communications Manager** **to join their team.

     

    The Strategic Communications Manager plays a central role in implementing the School of Interdisciplinary Arts & Sciences’ (IAS) communications and recruitment strategies. This position transforms institutional priorities into compelling content, delivering targeted messages that engage prospective students, current students, alumni, faculty, and campus partners. The role ensures that all IAS communications are consistent, accessible, and aligned with University brand standards, while directly supporting enrollment growth and community engagement goals. The position operates at the intersection of content creation, marketing strategy, and audience engagement. The manager must translate complex academic information into accessible, persuasive, and action-oriented messages for diverse audiences. This requires balancing multiple priorities across overlapping timelines, managing both rapid-response needs and long-term campaigns. Success depends on the ability to collaborate across organizational boundaries, adapt to changing institutional priorities, and leverage analytics to refine outreach. The role also requires strong technical proficiency with content management systems and CRM platforms

    Duties & Responsibilities:

    Content Strategy, Writing & Editorial Oversight

    + Write, edit, and produce structured content for a wide range of platforms including websites, newsletters, recruitment collateral, program brochures, social media, admissions resources, and event materials.

    + Conduct regular audits and updates of IAS website content to ensure consistency, accuracy, accessibility, and adherence to UW editorial style.

    + Serve as lead content editor, reviewing and refining submissions from faculty, students, and external partners to meet clarity, tone, and formatting guidelines.

    + Develop visual and multimedia assets including graphics, optimized images, and videos, ensuring compliance with accessibility, brand, and platform-specific standards.

    + Maintain and manage an editorial calendar aligned with academic cycles and strategic communications goals.

    + Collaborate with internal stakeholders to produce content such as student, alumni, and faculty profiles that align with recruitment and engagement priorities.

    Digital Marketing & Campaign Execution

    + Design and manage segmented communication strategies in partnership with the Office of Admissions and other campus units to support targeted outreach and recruitment.

    + Build and monitor email workflows, drip campaigns, and content series in Slate CRM, adjusting based on engagement metrics (open rates, click-throughs, etc.).

    + Create and maintain digital assets and content libraries for shared use across IAS, Admissions, and Marketing & Communications.

    + Coordinate with campus partners to ensure message alignment, brand consistency, and adherence to accessibility standards in shared marketing initiatives.

    Internal Communications & Stakeholder Engagement

    + Collaborate with faculty, staff, and academic advisors to gather content inputs and translate complex academic information into clear, actionable messages for internal and student-facing communications.

    + Develop content for internal audiences related to programs, deadlines, events, and school-wide initiatives.

    + Respond to internal inquiries and ensure content workflows reflect current programmatic and institutional priorities.

    + Participate in cross-functional planning meetings, strategic initiatives, and special projects as assigned by the Director or Dean’s Office.

    Student Supervision & Mentorship

    + Supervise student marketing assistants, assigning tasks, reviewing work, and supporting their growth in writing, digital publishing, and content creation.

    + Mentor students on content strategy, brand alignment, and technical production for platforms such as Instagram, LinkedIn, YouTube, and UWB Gather.

    MINIMUM REQUIREMENTS:

    + Bachelor's degree in marketing, journalism, English, business, or related field and two years’ experience in professional marketing writing and project management, preferably in higher education or with a nonprofit.

     

    Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

    ADDITIONAL REQUIREMENTS:

    + Thorough knowledge of and experience with written communications, including skills in crafting clear and persuasive marketing materials; an ability to make complex information accessible and engaging for multiple audiences; a sensitivity to nuance of both content matter and diverse audiences; a mastery of grammar, syntax, punctuation and style.

    + Strong interpersonal skills, including the ability to conduct interviews and the ability to communicate or present verbally in a clear and professional manner.

    + Demonstrated ability to work on a team: mindfulness of deadlines, respect for varying skill sets, ability to juggle priorities, and willingness to do a variety of tasks, including administrative ones.

    + Demonstrated ability to work with internal and external constituents including students, faculty, staff, and community.

    + Strong computer skills, including proficiency with Microsoft Office suite for documents, reports, spreadsheets, databases, forms, etc.

    + Strong project management skills.

    + Ability to work on evenings and weekends as needed.​

    DESIRED REQUIREMENTS:

    + Advanced degree in marketing, journalism, writing or related field.

    + Experience working in enrollment management or academic affairs within higher education.

    + Demonstrated understanding of the opportunities, trends, and emerging priorities in undergraduate liberal arts and humanities education.

    + Advanced skill using web applications and cloud storage (e.g. OneDrive, Google Drive, Office 365, SharePoint, or equivalents) for collaboration; experience using web page design software and learning management systems (WordPress, Canvas); and the ability and willingness to learn new applications andinformation processing techniques.

    + Knowledge of customer relationship management software such as Slate

    CONDITIONS OF EMPLOYMENT:

    + This position is based in an office suite and works primarily at a desk with a computer, monitor, and standard office equipment (printer, drawers, cabinets).

    + The role has private access to an open cubicle within the shared workspace.

     

    Compensation, Benefits and Position Details

    Pay Range Minimum:

    $76,176.00 annual

    Pay Range Maximum:

    $85,548.00 annual

    Other Compensation:

    -

    Benefits:

    For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

    Shift:

    First Shift (United States of America)

     

    Temporary or Regular?

     

    This is a regular position

    FTE (Full-Time Equivalent):

    100.00%

    Union/Bargaining Unit:

    Not Applicable

     

    About the UW

     

    Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

     

    UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

     

    Our Commitment

     

    The University of Washington is proud to be an affirmative action and equal opportunity employer (https://hr.uw.edu/eoaa/) . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

     

    To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

     

    Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law (https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080) .

     

    University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.

     


    Apply Now



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