"Alerted.org

Job Description

The Director, US Omnichannel Product Owner position plays a key leadership role in the US market, driving the best-in-class omnichannel strategy with the ability to fulfill the US Market OMM vision. This role is responsible for the acceleration and implementation of various omnichannel initiatives, e.g. NBE, CDP, etc. throughout the US market and expanding the partnership between the Brand Teams and Global DHH counterparts. This role enables OMM via building the technical capabilities and ways of working to enable N=1 segmentation and targeting, customer database platform and omnichannel orchestration engine. This role requires the ability to influence and partner with senior leadership across multiple business units and functional areas to identify how to meet the unique needs via leveraging advanced automation and modeling capabilities. This role holds the critical responsibility of planning and executing optimizations and innovation to both the NBE model and Marketing Automation tools.

This role requires extensive knowledge of overall engagement channels from an HCP customer engagement perspective as well as a deep technical understanding of Life Sciences data sets (e.g., claims, electronic health records) and advanced modeling approaches. Using this expertise, this role translates brand-specific customer journeys and engagement strategies into the data and algorithms required to determine the appropriate channels and timing required to execute that strategy, enabling seamless connection of brand strategies with technical execution.

The incumbent will have the responsibility of defining and enabling a closed loop insight process to drive optimal customer engagement. Ability to innovate using latest technologies such as GenAI and ML to execute pilots which will deliver business impact across the US Market landscape.

This role drives collaboration across different verticals to execute new engagement experience and drive outcomes for brands. Furthermore, this role must have adept communication skills to effectively articulate insights and requirements about these subject areas with various teams to ensure clarity and alignment with objectives.

+ Activate and deliver the One of our company's Experience Marketing Model (OMM) goals by enabling the precision targeting for each individual Customer or Consumer based on brand-specific data sets (both internal and external) and algorithms to ensure a fully tailored and unique experience.

+ Lead a team to drive the development of our company's US Market Next Best Engagement, Customer Database Platform and additional Omnichannel capabilities across Vaccines, Oncology, and Pharma & Rare Disease Business Units to tailor the engagement experience for each customer.

+ Collaborate with broader Customer Excellence & Innovation (CEI) teams to execute the customer engagement strategy and customer journey defined by brand teams and other CEI functions.

+ Spearhead innovation in customer engagement by planning and executing pilots using GenAI with a vision to integrate within our company's ecosystem.

+ Demonstrate a deep understanding of the unique priorities, challenges and needs for each Business Unit to prioritize and deliver a comprehensive roadmap for the Next Best Engagement, Customer Database Platform and Marketing Automation Tools.

+ Forge partnerships with leadership across various departments, including DHH, , Business Unit Marketing, and CEI team to integrate new data sets, develop new algorithms, and enable competitive omnichannel differentiation for our company.

+ As the product owner for our company's US Market Next Best Engagement engine, Customer Database Platform and Marketing Automation tools, the individual is responsible for strategic decisioning around associated investments, priorities, and capability development.

+ Actively develop the US Omnichannel Product Owner team members, focusing on leveraging and strengthening employees' skills, deepening subject matter knowledge, and creating new growth opportunities.

Qualifications:

Minimum/Preferred Education Requirements:

+ **Minimum:** Bachelor's degree in a relevant field such as Marketing, Data Science, Business, or a related discipline.

+ **Preferred:** Master's degree or Ph.D. in Data Science, Computer Science, or a related technical field. A Master of Business Administration (MBA) is also preferred.

Required Experience and Skills:

+ **10+ years of experience in the pharmaceutical or life sciences industry** , with a focus on customer engagement, omnichannel marketing, or commercial operations.

+ **Deep technical knowledge of digital marketing and customer engagement platforms** including marketing automation tools, customer data platforms (CDPs)/Dynamic Segmentation, and omnichannel orchestration engines.

+ **Proven experience with Life Sciences data sets** such as claims data, electronic health records (EHRs), and prescription data.

+ **Strong expertise in advanced analytics, data modeling, and artificial intelligence (AI) / machine learning (ML)** , with a demonstrated ability to translate complex data into actionable business strategies.

+ **Significant experience in developing and implementing next best engagement (NBE) models** or similar precision-targeting strategies.

+ **Demonstrated leadership and people management skills** , including the ability to build, mentor, and lead a high-performing technical team.

+ **Exceptional communication and influencing skills** , with a track record of successfully partnering with and presenting to senior leadership across various business units.

+ **Experience in a product owner or similar strategic role** , including responsibility for roadmapping, investment decisions, and capability development for complex technical products.

+ **Ability to drive innovation** by leading and executing pilot programs with emerging technologies, such as Generative AI.

+ **A strong understanding of the unique commercial priorities** and challenges within different pharmaceutical business units (e.g., Vaccines, Oncology, Rare Disease).

Additional Requirements:

+ Ability to work hybrid at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week.

Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)

Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$187,000.00 - $294,400.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

**San Francisco Residents Only:** We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Required Skills:

Advanced Analytics, Artificial Intelligence (AI), Campaign Development, Customer Engagement, Data Modeling, Innovation, Leadership, Life Sciences Industry, Machine Learning, Marketing, Marketing Automation, Next Best Action, Omnichannel Management, Omnichannel Strategy, People Management, Pharmaceutical Industry, Product Ownership, Segmentation Targeting, Team Management

Preferred Skills:

Job Posting End Date:

09/27/2025

*A job posting is effective until 11:59:59PM on the day** **BEFORE** **the listed job posting end date. Please ensure you apply to a job posting no later than the day** **BEFORE** **the job posting end date.

**Requisition ID:** R365323