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Description

Summary:

The Marketing Strategist will build brand awareness and help grow Huntington’s merchant services and payment solutions business. The ideal marketing candidate will have expertise with B2B marketing and experience supporting product and sales teams. This individual will define the marketing strategy and execute demand generation campaigns to acquire new customers and drive upsell/cross-sell opportunities among existing customers. He or she will lead a cross-functional team representing product, sales, creative, analytics, digital, and operations to execute strategies and initiatives.

Duties & Responsibilities:

+ Define the B2B marketing strategy and calendar in partnership with Product and Sales to promote payment solutions for business customers.

+ Build and execute customer acquisition and up-sell programs and campaigns utilizing email, digital, print, and other channels as needed.

+ Author campaign and creative briefs to ensure strategy alignment and flawless execution of clear and compelling customer communications.

+ Collaborate with cross-functional team members to develop and deliver content, campaign assets, and sales enablement materials.

+ Partner with Product and Sales to plan and execute webinars and events to maximize participation, engagement, and impact.

+ Monitor financial services industry trends, consumer behavior, and payment solutions landscape to inform strategy.

+ Manage the marketing budget and monthly reporting of performance results.

+ Other duties as assigned.

Basic Qualifications:

+ Bachelor's Degree in Marketing or related field

+ 7+ years of experience in B2B marketing.

Preferred Qualifications:

+ Expertise in building and executing demand generation and account-based marketing strategies.

+ Financial services experience and familiarity with payment solutions for businesses

+ Data-driven, critical thinker and problem solver.

+ Strong organizational and project management skills

+ Expert communication and presentation skills

+ Strong collaborator who has the ability to gain support across teams and influence decision making

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

$93,000-$189,000 annually

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.