• Sr. Manager, Marketing & Creative Strategy

    Insight Global (Stamford, CT)


    Job Description

    Insight Global is seeking a Senior Manager, Marketing & Creative Strategy to support its Upsell and Upgrade team by leading the execution of customer-facing marketing campaigns. This role focuses on enhancing existing customer packages through targeted communications such as email, direct mail, bill messaging, and sales support materials. The ideal candidate will have extensive experience working with advertising agencies, guiding them through the creative development process to ensure campaign visuals and messaging align with strategic goals. While not responsible for generating new projects, this person will manage and refine existing initiatives, ensuring consistency and quality across all deliverables. They will collaborate with internal strategy and execution teams, lead creative direction, and ensure that all content clearly communicates the intended value to customers. Candidates should bring over 10 years of experience in marketing or creative leadership, possess strong people management skills, and be comfortable creating and implementing select internal tactics that support integrated CRM and marketing communications efforts. This is a 6-month ongoing contract and pays $57-62hr.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    - 10+ years of experience in marketing, creative strategy, or campaign management

     

    - Experience working with advertising agencies, including briefing and guiding them through integrated campaigns

     

    - Strong background in customer-facing marketing campaigns, especially in subscription-based services.

     

    • emails, direct mail, messages printed on bills etc

    - Ability to translate strategy into creative execution, ensuring alignment with brand standards

    • Experience with creative briefs for marketing campaigns

     

    - Oversee daily project operations and align with stakeholders to ensure smooth execution and brand consistency

     

    - People management experience

     

    Bachelors degree required - Understanding Subscription based services

     

    - Familiarity with CRM and upsell/upgrade marketing tactics

     

    Experience working with advertising agencies