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Associate Director, MarTech & Retention Marketing

We are seeking an experienced and strategic Associate Director (AD), MarTech & Retention Marketing to lead the execution and advancement of our digital marketing technology, retention communications, and reporting infrastructure. This role will manage a cross-functional team responsible for delivering high-impact digital experiences across web, email, and SMS, ensuring alignment with brand strategy and business goals. The ideal candidate is an IT and tech-forward leader with marketing experience and a firm grasp of MarTech solutions, with a data-driven mindset. The AD will own the roadmap for digital experience execution and MarTech development, partnering closely with IT, brand, and growth teams to drive performance and scale capabilities. This role supports key retention marketing initiatives for St. George’s University (SGU) and Rocky Vista University (RVU) and will work across U.S., Canada, and international markets.

Essential Functions

Team Leadership & Project Management

+ Lead and develop a team of 4+, including 2 web developers, an email senior specialist, and a marketing coordinator

+ Oversee MarTech and marketing project timelines and prioritization across internal stakeholders to ensure brand marketing plans are executed accurately and efficiently

+ Drive operational excellence, scalability, and innovation in execution processes

+ Act as the primary liaison between marketing, strategy, and IT on the delivery of digital projects and platform enhancements

Marketing Technology Strategy & Roadmap

+ Own and drive the MarTech roadmap with a focus on AI, overseeing the implementation and optimization of tools for websites, creative, content, automation, segmentation, analytics, and personalization

+ Evaluate MarTech platforms and vendor relationships in collaboration across all departments in marketing and IT

+ Ensure seamless integrations between marketing tools, CRM systems, and web platforms to support omnichannel marketing

+ Continuously assess and evolve the MarTech stack to support future-state goals with a focus on AI solutions

Website Ownership & Digital Innovation

+ Own the website development and coding strategy for SGU and RVU, ensuring performance, usability, and brand consistency

+ Ensure the team is managing day-to-day calendar needs and requests from the new marketing workflows and campaign executions

+ Manage the website agency budget in coordination with finance, ensuring efficient use of resources and alignment with business goals

+ Lead the transition to and partnership with a new external web development agency, managing project timelines, deliverables, and quality

+ Evaluate and implement new web technologies that enhance performance, scalability, and engagement, including interactive tools and personalization

+ Partner with IT to ensure architecture and integrations align with long-term digital strategy and MarTech stack

Retention Marketing Execution

+ Support and lead the execution of multi-touch lifecycle campaigns across email, SMS, and website channels to drive retention and conversion

+ Ensure campaign segmentation, scheduling, testing, and personalization follow best practices and are aligned to performance goals

+ Develop and refine automation strategies across the lifecycle to maximize engagement and lead nurturing

+ Monitor audience journeys and optimize delivery across touchpoints based on performance insights

Performance Reporting & Insights

+ In partnership with IT, roll out new reporting tools and frameworks to better capture and visualize performance, audience behavior, and ROI

+ Oversee monthly reporting to share with leadership on website, email, and SMS reporting

Other Duties as Assigned

Essential Knowledge, Skills & Abilities

+ Strong understanding of modern web technologies like Adobe and Testing tools

+ Experience with setting up or managing marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Constant Contact, Braze, Iterable)

+ Strong cross-functional leadership and stakeholder communication skills

+ Familiarity with marketing data and reporting tools (e.g., Google Analytics, Looker Studio, Power BI, Tableau)

Qualifications

+ 15-20 years of experience in IT MarTech development, project management, or marketing technology expert

+ Proven success in managing web development strategy, digital agency partnerships, and associated budgets

+ Experience in education or healthcare industries is a plus

+ Bachelor’s degree in Marketing, Communications, Information Systems, or a related field; advanced degree preferred

Work Environment/Physical Demands

+ This job is performed at a workstation in a positive, creative and collaborative environment that may sometimes become quite noisy.

+ This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets.

Hours and Travel

+ A typical work week is 37.5 hours Monday through Friday 9am to 5pm.

+ This job may require occasional travel as appropriate for department initiatives.

The anticipated salary range for the Associate Director, MarTech & Retention Marketing is $142,800 to $168,000 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, and education of the successful candidate. This information is provided per NYS local law.

We Are

• Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment.

• A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.

• Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.

• Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care.

• Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes.

About University Support Services, LLC

University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.