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At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.

Position Summary

The Senior Product Manager – Customer Marketing will lead the strategy, development, and optimization of L.L.Bean’s lifecycle marketing and service communication products across digital channels, including email, SMS, print and paid media. This role is pivotal in enhancing customer retention and engagement through personalized, data-driven experiences.

You’ll work cross-functionally with marketing, analytics, engineering, and external vendors to deliver best-in-class capabilities that support strategic and financial objectives. This is an exciting opportunity for a seasoned product manager with a passion for customer experience, marketing technology, and data-informed decision-making.

Key Responsibilities

Strategic Leadership

+ Define and own the Customer Marketing product vision and roadmap, aligning with business goals and customer retention strategies.

+ Translate lifecycle marketing needs into scalable product solutions and capabilities.

+ Advocate for exceptional customer experiences using CX insights, analytics, and personalization strategies.

Execution & Delivery

+ Lead cross-functional teams through the full product lifecycle—from ideation and prioritization to development and launch.

+ Manage and prioritize the Customer Marketing product backlog, ensuring clarity and alignment across stakeholders.

+ Partner with internal teams and external vendors (e.g., ESPs) to ensure seamless execution and integration.

Data-Driven Optimization

+ Establish and monitor success metrics to evaluate Customer Marketing effectiveness and inform prioritization.

+ Build and maintain a robust testing pipeline to support experimentation and continuous improvement.

+ Leverage tools like GA44, Tableau, SQL, and CDP to surface insights and drive product decisions.

Communication & Collaboration

+ Evangelize the Customer Marketing product vision across the organization, delivering clear and persuasive communications to stakeholders.

+ Collaborate with analytics, UX, engineering, and marketing teams to ensure cohesive execution and measurable impact.

+ Participate in stakeholder reviews and ensure development teams can demonstrate value-added work.

Qualifications

+ Bachelor’s degree required; technical or quantitative discipline preferred.

+ 5+ years of product management experience, with a focus on Customer Marketing, Martech, or customer engagement platforms.

+ Strong understanding of lifecycle marketing, personalization, and Customer Marketing channels.

+ Experience with marketing technology platforms, including ESPs, CDPs, and automation tools.

+ Proficiency in web analytics tools (GA4), SQL, Tableau; experience with Agile/Scrum and JIRA.

+ Excellent communication, stakeholder management, and strategic thinking skills.

+ Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Requirements

+ Strong strategic thinking, and practical planning skills

+ Excellent communication skills and ability to partner with business and technical teams in addition to vendors

+ An ability to synthesize different data to identify and articulate opportunities

+ Flexible with regards to changing priorities & business needs

+ Strong understanding of retail industry domains, both from a customer and a technical perspective

+ Ability to conceptualize the opportunities and uses of new technology with the context of business and customer needs

If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.

If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.