• Marketing Director

    Bath Planet (Grand Rapids, MI)


    Marketing Director

    Bath Planet of West Michigan

    • Full-Time | Grand Rapids, MICompany Overview

     

    Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives.Position Summary

     

    The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising.

     

    We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels—particularly within the home services or remodeling industry.Key Responsibilities

     

    + Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel.

    + Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments.

    + Oversee a high-performing canvassing program, ensuring consistent performance and measurable results.

    + Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness.

    + Collaborate closely with the call center to align on lead flow, scripting, and campaign performance.

    + Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).

    + Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment.

    + Ensure brand consistency and quality across all marketing touchpoints.

    + Identify new opportunities for market expansion and campaign innovation.

    Qualifications

    + Minimum of 5 years’ experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries.

    + Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising.

    + Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration.

    + Deep understanding of marketing analytics, budgeting, and performance measurement.

    + Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies.

    + Excellent communication, organizational, and project management skills.

    + Bachelor’s degree in Marketing, Business, Communications, or a related field required.

     

    To Apply

     

    Interested candidates should submit a resume and cover letter detailing relevant experience.

     

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