• Senior Insights Analyst

    Insight Global (St. Louis Park, MN)


    Job Description

    Our client, a global leader in electrical connection and protection solutions, is seeking a Senior Insights Analyst to join their dynamic Customer Experience and Insights team. This role plays a pivotal part in launching a newly established Center of Excellence dedicated to deepening customer understanding and driving strategic insights. As a key contributor, the analyst will lead high-impact workshops, develop customer personas, and craft detailed journey maps—all while collaborating across departments to embed customer-centric thinking throughout the organization. This is a unique opportunity to shape the foundational capabilities of a growing insights function and influence how the company engages with its global customer base.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

    Skills and Requirements

    • Bachelor’s degree or higher from an accredited institution in Marketing Research, Marketing, Anthropology Human Centered Design Research, Psychology or related field.

    • 5-7+ years consumer research experience, customer insights, marketing psychology, or related fields.

    • Strong analytical techniques and a collaborative mindset are essential for success in this role. The ability to work seamlessly with cross-functional teams and apply rigorous methodologies will drive impactful insights and strategic outcomes.

    • Well-versed and experienced in designing and conducting mixed-methodology insights (qualitative and quantitative research techniques).

    • Proven analytical skill to organize and interpret data and develop insights that encourage action.

    • Demonstrated ability to create clear and compelling storylines that are strategically sound and emotionally connected.

    • Experience using Tableau and/or Power BI for creating dashboards

    • Experience using Miro for showcasing journey maps and personas

    • Well-versed and experienced with Microsoft Suite (PowerPoint and XLSTAT) · Master's degree or PhD from an accredited institution in Marketing Research, Marketing, Anthropology, Analytics, Human Centered Design Research, Psychology or related field.

    • Experience in foundational analytics, to analyze and develop data visualization deliverables.

    • 10+ years consumer research experience, customer insights, marketing psychology, or related fields.

    • Experience as an Customer Experience and Insights professional at an Industrial Manufacturing company.

    • Global experience working on global studies