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Overview

Come join the Quickbooks Paid Media Marketing Analytics team as a Staff Data Scientist. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing new customers to the Quickbooks via paid marketing channels. As a paid media marketing analyst, you will drive a deeper understanding of channel performance, help identify areas of opportunity within marketing channels, and drive new customer growth and service adoption for Quickbooks.

What you'll bring

+ 7+ years of experience in a data science or analytics position specific to marketing and paid media measurement

+ Experienced in advanced statistical analysis, A/B testing, geo/match-market experimentation, marketing AI/ML use cases including MMM, and marketing attribution

+ Practical experience constructing data pipelines and ETL utilizing SQL and Python, as instrumenting new data requirements and manipulating large complex datasets

+ Very strong insight mining and data storytelling skills, with a proven ability to rapidly construct data narratives and drive decisions with marketing leaders

+ Well developed business acumen, with proven ability to shape GTM and growth strategy across highly complex businesses with multiple interdependent SKUs/business lines, financial services preferred

+ Experience in using GenAI tools to augment self service reporting and insight generation capabilities

+ Bachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred

How you will lead

+ Partner across marketing, DS, and research teams to drive comprehensive paid media measurement roadmaps

+ Build channel learning plans to unpack and deliver deep insights on the factors driving media performance including creative, audience, partners, and media tactics

+ Execute the technical DS components of measurement roadmaps including data instrumentation, attribution, experimentation, marketing model deployment, and ad-hoc analytics work

+ Track the performance of paid media against business goals, lead the construction of channel reporting and data narratives related to paid media to senior leaders, guiding strategic optimization decisions

+ Shape paid media strategy and investment mix by running cross channel optimization scenarios and sizing marginal contributions from incremental budgets

+ Inform the strategic roadmap for marketing science capabilities, including MMM, AMM, and geo experimentation

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.