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Communications Electronic Media Manager (HEA) - Communications, Marketing and Public Relations

POSITION DETAILS

The CUNY School of Medicine (CUNY SoM) located in the heart of Harlem, New York, is the only medical school in the City University of New York system and the only public medical school in Manhattan. Building upon 50 years of success as the Sophie Davis School of Biomedical Education, the institution transitioned to the CUNY School of Medicine (SoM) in 2016. The CUNY SoM offers an accelerated BS/MD degree (7-year program) and a Physician Assistant Master’s Degree (27 months program). True to its legacy of access, opportunity, and community transformation, the medical school’s mission remains to recruit highly talented students as diverse as New York City itself. CUNY SoM places a special emphasis on the recruitment of those who are underrepresented in the field of medicine and on training high quality, culturally competent health professionals and scientists equipped to address the healthcare needs of New York’s medically under-served communities. As a major priority, CUNY SoM also seeks to enhance the recruitment and retention of senior leadership, faculty, and staff to more closely reflect the diversity of our student body.

CUNY SoM is seeking a dynamic communications and marketing professional dedicated to developing and executing a comprehensive content strategy that aligns with the SoM’s goals, target audience and brand identity. The role will work collaboratively with the Communications, Marketing, and Public Relations (PR) team to drive brand awareness and engagement through strategic content marketing. The Communications Electronic Media Manager will oversee the creation of high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns. The role will also have direct involvement with optimizing content for search engine optimization (SEO) and ensuring consistent brand messaging based on collaboration with cross-functional teams to gather information and develop content that supports marketing and SoM’s medical education initiatives. In addition to the CUNY overview, the Communications Electronic Media Manager will be responsible for but not limited to the following:

+ Develops, implements, and maintains content for the SoM website and social media channels including development, accessibility, content updates, page design and graphics, and user experience for the internal website and Intranet site.

+ Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets. Ensure brand consistency and compliance with the SoM style guide and voice across all content deliverables.

+ Create and manager editorial calendar to deliver timely content across various digital platforms; creates a yearly social media plan to share with university social media collaborators.

+ Establishes measurable goals for website and social media accounts, implements tools for measuring effectiveness, and analyzes results to make data-driven content decisions.Reviews analytics regularly to determine how users are interacting with the content and uses data to make informed decisions.

+ Improves user experience and maintains effective information architecture, including overseeing and executing testing strategies to ensure continuous traffic improvements.Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.

+ Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.Assist with basic design projects such as creating fillable PDFs, creating internal invitations, presentations and various requests from the Dean’s Office and SoM faculty and staff.

+ Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.

+ Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.Writes and edits publications and internal/external communications as needed.

+ Perform other duties as assigned by the Executive Director or designee.

QUALIFICATIONS

Bachelor's degree and six years' related experience required.

Preferred Qualifications

+ 3+ years of experience as a content manager, content strategist, web design or similar role.

+ Experience using Modern Camps Omni CMS, PowerPoint, Camtasia, and Adobe Creative Suite (Photoshop, Illustrator and InDesign).

+ Excellent written and verbal communication skills in English with a strong command of grammar.

+ Demonstrates an ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.

+ Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.

+ Understanding of user experience (UX) principles and web design best practices.

+ Familiarity with content management systems (CMS), HTML, JAVA, CSS, or other web design protocol.

+ Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.

+ Strong project management skills with the ability to priorities tasks and meet deadlines.

+ An analytical mindset to interpret data and metrics and optimize content performance.

+ Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.

+ Self-motivated, proactive and able to work independently and collaboratively in a fast -paced environment.

+ Proficiency in content management and social media tools like HubSpot and/or Buffer.

CUNY TITLE OVERVIEW

Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

+ Consults with client staff to assess needs and determine design and technical specifications.

+ Plans communications messages, formats, and designs which meet clients’ needs and have impact with the intended audience(s).

+ Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects.

+ Creates and maintain databases, archives, and other content associated with electronic media projects.

+ Develops production policies and standards and adheres to communications and branding standards.

+ Supervises staff as needed.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary Range: $74,249 - $86,741

Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Please visit www.cuny.edu, access employment page, log in or create a new user account, and search for this vacancy using the JOB ID # 31058 or Title: Communications Electronic Media Manager. Select " Apply Now" and provide the requested information.

Applicants must attach a resume and cover letter.

CLOSING DATE

Open until October 6, 2025

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

31058

Location

CUNY School of Medicine