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Overview

Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the **Services business (Payments, Capital, Payroll, HR, Time, and related offerings)** is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive.

We are seeking a **Principal Marketing Manager, Services** to lead strategic, cross-functional go-to-market (GTM) execution across our Services portfolio. This leader will be a key partner in shaping GTM plans, ensuring flawless execution, and driving measurable outcomes that accelerate adoption, retention, and growth in FY26 and beyond.

What you'll bring

+ 12+ years of progressive marketing experience with proven record of leading cross-functional GTM execution.

+ Deep understanding of Payments and Payroll solutions and SMB/mid-market needs.

+ Proven ability to deliver measurable outcomes in acquisition, adoption, retention, and growth.

+ Experience leading multi-channel campaigns spanning brand, acquisition, lifecycle, and partnerships.

+ Strong communication and storytelling skills, able to inspire executives and external audiences.

+ Demonstrated success leveraging data, AI, and experimentation to optimize performance.

+ BA/BS in Marketing, Business, or related field; MBA preferred

How you will lead

+ Partner with cross-functional teams (Product Marketing, Sales, Brand, Comms) to co-create and execute GTM strategies that drive adoption of Services offerings.

+ Quarterback end-to-end integrated campaigns across digital, in-product, sales, PR, and events, delivering measurable impact on average revenue per customer.

+ Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives.

+ Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance.

+ Inspire and align executive leaders and industry stakeholders through compelling narratives.

+ Mentor and elevate senior marketers, modeling extreme ownership and setting the bar for integrated marketing excellence.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $197,000.00 - 266,500.00Southern California $183,000.00 - 247,500.00Colorado $159,000.00 - 215,000.00 Hawaii $167,000.00- 225,500.00 Illinois $159,000.00- 215,000.00Massachusetts $167,000.00 - 225,500.00 Maryland $159,000.00- 215,000.00 Minnesota $143,000.00- 193,500.00New Jersey $167,000.00 - 225,500.00New York $198,000.00 - 268,000.00Ohio $143,000.00- 193,500.00Vermont $159,000.00- 215,000.00Washington $167,000.00 - 225,500.00Washington DC $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.