• Marketing Manager, Blood Hound Division

    USIC (Indianapolis, IN)


    Job Description:

    Company Overview

     

    Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention.  USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.

    Summary

    We are seeking a highly motivated and results-driven m arketing m anager to plan, execute, and oversee marketing initiatives that drive brand awareness, lead generation, and customer engagement for our Blood Hound business . This individual will play a key role in developing and delivering integrated marketing campaigns, managing social media channels, creating compelling content, driving competitive intelligence effort s , and coordinating our presence at industry trade shows and events.

    Key Responsibilities

    Marketing Campaigns

     

    + Develop and execute multi-channel B2B marketing campaigns to support business goals and sales objectives .

    + Track, measure, and report on campaign performance, ROI, and lead generation metrics.

    + Collaborate with sales teams to align campaigns with lead nurturing strategies and pipeline goals.

     

    Content Development

     

    + Create and manage engaging content including case studies, white papers, email newsletters, presentations, videos and sales collateral.

    + Maintain brand voice and messaging consistency across all marketing materials.

    + Partner with subject matter experts and design resources to produce high-quality marketing assets.

     

    Social Media Management

     

    + Manage and grow the Blood Hound social media presence on LinkedIn, Facebook , and other relevant platforms , working closely with the USIC social media manager.

    + Develop social content calendars, schedule posts, and engage with followers to build community and brand authority.

    + Monitor social media analytics to optimize content and campaigns.

     

    Trade Show & Event Management

     

    + Plan, organize, and execute the company’s participation in industry trade shows, conferences, and partner events.

    + Coordinate logistics , booth design, promotional materials, and staff schedules.

    + Follow up on leads and opportunities generated through events.

     

    Competitive I ntelligence

     

    + Monitor primary competitors and inform sales team of developments as necessary

    + Gather competitive intelligence at trade shows and other external events

    + Suggest positioning of Blood Hound’s services in a way that stands out from competition

     

    Requirement s

     

    + Bachelor’s degree in marketing, communications, business or a related field .

    + 5+ years of experience in B2B marketing .

    + Proven experience running multi-channel marketing campaigns and measuring their success.

    + Strong writing, editing, and storytelling skills for B2B audiences.

    + Familiarity with marketing automation platforms, CRM systems, and analytics tools.

    + Ability to multi-task and prioritize effectively, strong project management skills

     

    We are an Equal Opportunity Employer . Veterans are encouraged to apply.