-
Integrated Digital Strategist
- Nexstar Media Group (Rockford, IL)
-
WQRF-TV and WTVO-TV in Rockford, IL is looking for an individual to join our team as an Integrated Digital Strategist.
The Integrated Digital Strategist (IDS) is responsible for supporting sales department in generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital support services and implementation of the stations digital campaigns to achieve budgeted revenue goals. The IDS will achieve this by professionally and effectively supporting sales executives and sales management with the implementation of Nexstar Digital suite of digital marketing services/products (including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more)with the objective of advancing client objectives and achieving client KPls.
Digital marketing services sales support lead in your market.• Work with Digital Sales Managers and Sales Executives to develop and execute go-to market sales strategies and tactics that result in exceeding company revenue targets.• Establish, maintain, and grow meaningful client relationships.• Working in conjunction with Sales Management and Sales Executives. support initiatives to generate new digital marketing services business and grow business from existing clients.• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.• Successfully facilitate, execute, and coordinate with Digital Sales Managers and AEs to traffic creative.• Consistently communicate with Account Executives and clients on campaign management, reporting and optimization opportunities.
Requirements & Skills:
• BA or BS in Business, Marketing, Advertising or Communications preferred but not required• Minimum 2 years’ Experience in digital marketing and client support preferred.• Ability to obtain Google Ads Certification• Strong digital marketing knowledge and the ability to implement effective strategies for exceeding client goals as directed• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.• Be an effective and efficient data input into sales systems.• Effective communication and client support skills• Organized and attention to detail on all systems• PowerPoint, Excel, and Word experience required• Creative software skills nice to have
Pay for this position is: $15.00 Hour
Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
#LI-Onsite
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
-