• Marketing Analytics Analyst

    Insight Global (New York, NY)


    Job Description

    We are seeking a highly motivated and skilled Marketing Data Analytics Specialist to play a critical role in executing our comprehensive marketing measurement framework. This individual contributor will be directly responsible for operationalizing and enhancing our analytics capabilities, providing our brands with a holistic and accurate view of marketing performance. This isn't a strategic oversight role; you'll be hands-on, diving deep into the data and systems to bring our measurement vision to life. In this role, you will be instrumental in implementing and optimizing our Multi-Touch Attribution (MTA) models, including exploring and validating Data-Driven Attribution (DDA) insights. You will work to ensure the robustness of our data tracking infrastructure for effective KPI management, contributing directly to our understanding of both short-term campaign performance and long-term brand equity. Your expertise will be crucial in supporting the integration of various measurement approaches, including Marketing Mix Modeling (MMM) and incrementality testing, as we evolve towards a unified marketing measurement (UMM) framework. We've laid out the strategic path; now we need your analytical prowess to execute it and drive tangible results.

     

    Salary: $90,000-105,000

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

    Strong proficiency in SQL, Python, and Snowflake

    Strong proficiency in Excel/Google Sheets and at least one visualization tool (e.g., Looker, Tableau, Power BI)

    Familiarity with marketing platforms such as Google Ads, Meta Ads, Klaviyo, GA4, and affiliate networks

    Experience using different attribution models to measure success (last-click, first-click, multi-touch, etc.)

     

    Experience working with large datasets and translating data into clear business insights Experience with eCommerce analytics, jewelry/fashion retail, or DTC ands