• Brand Manager

    University of Michigan (Ann Arbor, MI)


    Brand Manager

    How to Apply

    A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, one page or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file, due to system limitations.

     

    For questions about this role, email [email protected] .

    Job Summary

    The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about RossHERE (https://michiganross.umich.edu/) .

     

    Reporting to the Brand Director, the Brand Manager helps us lead the development and execution of integrated marketing and brand strategies that align with school and program/unit-level goals. You will support a portfolio of internal partners and serve as the primary liaison between these partners and the Marketing & Communications team. You will collaborate with external agencies and internal analytics teams to ensure marketing activities are insight-driven, strategically sound, and performance-measured. The Brand Manager is accountable for campaign strategy, executional oversight, cross-functional collaboration, and budget management.

     

    This role is hybrid with on-site expectations in Ann Arbor, MI 3 days per week. To view the full job description,click here. (https://drive.google.com/file/d/1qKfv6dK2g89PZvbWZ1RTvPCbeDvpWZ7a/view)

     

    Why Work at Michigan?

     

    In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

     

    + Generous time off

    + A retirement plan that provides two-for-one matching contributions with immediate vesting

    + Many choices for comprehensive health insurance

    + Life insurance

    + Long-term disability coverage

    + Flexible spending accounts for healthcare and dependent care expenses

    Responsibilities*

    + Develop data-driven brand strategies and measurable marketing plans

    + Conduct competitor and audience analyses to inform plans and positioning

    + Partner with agencies to align media strategy and creative direction

    + Lead campaign planning, execution, and post-campaign evaluation

    + Write briefs, manage timelines and deliverables, and oversee multiple initiatives

    + Ensure campaigns are on-time, on-brand, and on-budget

    + Serve as the strategic liaison for internal partners

    + Collaborate with creative, media, digital, and analytics teams

    + Develop and manage campaign budgets

    + Monitor spend and optimize for ROI

    Required Qualifications*

    + Bachelor's degree in marketing, business, communications, or a related field.

    + At least 5 years of experience in marketing, brand management, or campaign strategy.

    + Experience leading integrated marketing campaigns from planning through execution and analysis.

    + Experience managing multiple projects, stakeholders, and priorities simultaneously.

     

    Modes of Work

     

    Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) .

    Additional Information

    **Salary Information** :

     

    The posting range for this position is $81,900 to $105,800. This posting range reflects multiple factors involved in determining compensation, such as skills, experience, training, certifications, and other organizational needs. At Ross, it is not common for new hires to be offered a salary at the upper end of the range. Compensation decisions are based on the details of each situation.

     

    **Visa Sponsorship** :

     

    To be considered for this position, candidates must be legally authorized to work in the United States. Ross School of Business does not offer visa sponsorship for this position.

     

    U-M EEO Statement

     

    The University of Michigan is an equal employment opportunity employer.

     

    Job Detail

     

    Job Opening ID

     

    269092

     

    Working Title

     

    Brand Manager

     

    Job Title

     

    Brand/Product Analyst Lead

     

    Work Location

     

    Ann Arbor Campus

     

    Ann Arbor, MI

     

    Modes of Work

     

    Hybrid

     

    Full/Part Time

     

    Full-Time

     

    Regular/Temporary

     

    Regular

     

    FLSA Status

     

    Exempt

     

    Organizational Group

     

    School Bus Admin

     

    Department

    ROSS SCH MKTG & COM

    Posting Begin/End Date

     

    9/26/2025 - 10/10/2025

     

    Salary

     

    $81,900.00 - $105,800.00

     

    Career Interest

     

    Communications & Marketing