• Marketing Associate Director - Partner & Alliances

    Wolters Kluwer (New York, NY)


    Associate Director, Global Partner Marketing

    **Location:** UK or USA (hyrbid)

    **Department:** Marketing | Partner Ecosystem

    **Reports to:** VP, Marketing, CP & ESG Tagetik

     

    About the Role

     

    We’re looking for a strategic and execution-focused **Associate Director of Global Partner Marketing** to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a **proven enterprise software marketer** who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.

     

    What You’ll Do

    Strategic Leadership & Execution

    + Develop and own the **Global Partner Marketing Strategy** , aligning with business objectives and partner priorities.

    + Collaborate with strategic partners and internal stakeholders to co-create **joint marketing campaigns** that drive measurable pipeline impact.

    + Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.

    Content & Communication

    + Lead the creation of **partner-facing assets** including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.

    + Own the **partner communication strategy** , including quarterly newsletters, internal updates, and external messaging to foster engagement and community.

    + Maintain and evolve the **partner section of the corporate website** , ensuring content is current, compelling, and aligned with brand standards.

    Event & Program Support

    + Support partner-related elements of global events such as **Sales Kick-Off** , **Partner Kick-Off** , and **InTouch series.**

    + Help organize and run a **Partner Advisory Board** , including agenda development, logistics, and follow-up communications.

    Enablement & Infrastructure

    + Create standardized **partner presentation decks** and materials

    + Contribute to the development and ongoing management of the **partner training portal** ensuring content is relevant and accessible.

    + Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.

    Measurement & Optimization

    + Track and report on **global partner marketing metrics** , including lead generation and pipeline contribution from partner-led activities.

    + Continuously optimize campaigns and programs based on performance data and partner feedback.

    What You Bring

    + 7+ years of experience in **B2B enterprise software marketing** , with a focus on partner or channel marketing.

    + Demonstrated success in building and executing **global partner marketing strategies** .

    + Strong understanding of **strategic alliances** , especially with consulting firms and system integrators.

    + Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.

    + Experience with sales & marketing tools such as **Highspot** , **Salesforce** , **Marketo** , or similar platforms.

    + Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.

    + Bachelor's degree in Marketing, Business, Technology or related field

    + Ability to travel 25% domestic and international

     

    Why Join Us?

     

    Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:

     

    + Shape the future of our **global partner ecosystem**

    + Work with **industry-leading partners** and internal teams across geographies

    + Deliver **high-visibility programs** that directly impact pipeline and revenue

     

    _Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._

    Compensation:

    Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850

    EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.