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Social Media Coordinator [Communications Broadcast & Multimedia Production Coordinator]

POSITION DETAILS

As New York’s leading online school in New York since 2006, the CUNY School of Professional Studies (CUNY SPS) offers the most online bachelor's and master's degree options at the City University of New York, and serves as the University's first undergraduate all-transfer School. With 26 degrees and numerous other non-degree and grant-funded workplace learning programs, CUNY SPS meets the needs of adults who wish to finish a bachelor's degree, progress from an associate's degree, earn a master's degree or certificate in a specialized field, and advance in the workplace or change careers. Consistently ranked highly by U.S. News & World Report for its online offerings, CUNY SPS has emerged as a nationwide leader in online education. The School's renowned and affordable online programs ensure that busy working adults may fulfill their educational goals on their own time and schedule. As CUNY SPS moves beyond its' 20th year, we dedicate ourselves to engendering an innovative and transformative student-centered experience.

Reporting to the Digital Strategy Manager, the Social Media Coordinator is responsible for creating, curating, and managing content across the university’s social media platforms to engage and grow our online community. The ideal candidate will have a deep understanding of social media trends, strong communication skills, and the ability to craft creative, compelling content that reflects the values and mission of the school. This role will collaborate with various departments, including Admissions, Student Life, and Alumni Relations, to highlight university events, achievements, and stories.

In addition to the CUNY Title Overview, the Social Media Coordinator will be responsible for the following duties:

+ Develops, curates, and manages daily social media content (text, images, videos) that engages the university community and strengthens the brand.

+ Creates graphics and videos using tools like Canva, Adobe Creative Suite, or similar software.

+ Monitors social media trends and integrates best practices into content strategies.

+ Actively engages with students, faculty, alumni, and prospective students through comments, messages, and interactions, fostering a sense of community and school pride.

+ Responds promptly to inquiries and comments, maintaining a positive and professional tone.

+ Tracks and analyzes performance metrics across platforms to measure the effectiveness of social media content and campaigns.

+ Prepares monthly reports on social media performance and provides insights to optimize future strategies.

+ Collaborates with departments such as Admissions, Student Life, and Alumni Relations to promote university events, achievements, and student stories.

+ Assists in developing and executing social media campaigns for key university initiatives like open houses, student recruitment, and fundraising events.

+ Provides live social media coverage for events, capturing photos and videos as needed to highlight important moments and engage followers.

+ Maintains and updates the university’s social media presence on platforms including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and YouTube; ensures all social media activities align with the university’s branding guidelines and maintains a consistent voice.

+ Evaluates new and emerging platforms for potential alignment with the university’s goals.

NOTE:

+ Until further notice, work will be performed in a hybrid manner with 70% onsite presence.

+ Candidates must be legally authorized to work in the United States on a full-time basis.

QUALIFICATIONS

Bachelor's degree required.

Preferred Qualifications:

+ Bachelor's degree in Marketing, Communications, Journalist, or related field.

+ 1-2 years of experience managing social media accounts, preferably in higher education or for a brand.

+ Experience working in a university setting or with higher education clients.

+ Proficiency in social media platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube).

+ Experience with social media management tools (e.g., Hootsuite, Sprout Soical, Buffer).

+ Basic graphic design and video editing skills (e.g., Canva, Adobe Photoshop, Premiere).

+ Strong written and verbal communication skills.

+ Ability to work independently and as part of a team in a fast-paced environment.

+ Creative mindset with an eye for visual storytelling and design.

+ Knowledge of SEO, SEM and digital marketing best practices.

+ Ability to understand and analyze data to inform content strategies.

+ Photography or videography skills.

CUNY TITLE OVERVIEW

Supports the creation and maintenance of multimedia communications.

- Collaborates with internal and external personnel to develop multimedia concepts to communicate key messages

- Creates content utilizing one or more types of media (e.g., photography, video, audio, and web technologies)

- Coordinates pre-production, production and post-production activities

- Designs, edits, and uploads content to internal and external sites and programs

- Maintains archives, materials, and project documentation

- Performs related duties as assigned.

CUNY TITLE

Assistant to HEO

FLSA

Non-exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience, from $54,725 - $59,444.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

From our job posting system, select "Apply Now", create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, access the employment page on our web site and search for this vacancy using Job ID# 31007 or Title.

+ Applicants must attach a resume and cover letter.

+ Candidates must be legally authorized to work in the United States on a full-time basis.

CLOSING DATE

October 14, 2025

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

31007

Location

School of Professional Studies