• Director of Media Performance

    HCA Healthcare (Nashville, TN)


    Description

    This position is incentive eligible.

     

    Introduction

     

    Do you have the career opportunities as a Director of Media Performance you want with your current employer? We have an exciting opportunity for you to join HCA Healthcare which is part of the nation's leading provider of healthcare services, HCA Healthcare.

     

    Benefits

     

    HCA Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

     

    + Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

    + Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.

    + Free counseling services and resources for emotional, physical and financial wellbeing

    + 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)

    + Employee Stock Purchase Plan with 10% off HCA Healthcare stock

    + Family support through fertility and family building benefits with Progyny and adoption assistance.

    + Referral services for child, elder and pet care, home and auto repair, event planning and more

    + Consumer discounts through Abenity and Consumer Discounts

    + Retirement readiness, rollover assistance services and preferred banking partnerships

    + Education assistance (tuition, student loan, certification support, dependent scholarships)

    + Colleague recognition program

    + Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)

    + Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

     

    Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

     

    _Note: Eligibility for benefits may vary by location._

     

    Our teams are a committed, caring group of colleagues. Do you want to work as a(an) Director of Media Performance where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

     

    Job Summary and Qualifications

     

    The Director of Media Performance leads a team of paid media experts within a newly established Center of Excellence. Reporting to the AVP of Media Performance, this role oversees strategy, execution, and performance across Paid Search, Paid Social, and Direct-to-Publisher channels. The position demands deep expertise in media platforms, governance, analytics, and healthcare compliance.

    What you will do in this role:

    + Team Leadership: Manage and mentor a team of channel specialists.

    + Strategic Oversight: Develop enterprise-wide paid media strategies.

    + Channel Expertise: Act as senior SME for platforms like Google Ads, Meta, Celebrus, Invoca.

    + Performance Management: Drive campaign reporting and optimization.

    + Cross-Functional Collaboration: Partner with internal teams and external agencies.

    + Governance & Compliance: Ensure adherence to HIPAA, CCPA, GDPR.

    + Innovation: Explore emerging platforms and technologies.

    + Vendor Management: Lead relationships with Google, Meta, and publishers.

    What qualifications you will need:

    + Bachelors Degree required

    + Master's Degree preferred

    + Strong background in healthcare media and regulatory compliance.

    + Advanced certifications (Google, Meta) preferred.

    + Occasional/ Intermittent Required

    + 10 years experience Required

     

    "Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.

     

    HCA Healthcare Co-Founder

     

    If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Director of Media Performance opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. **Unlock the possibilities and apply today!**

     

    We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.