• Director of Paid Media

    HCA Healthcare (Nashville, TN)


    Description

    This position is incentive eligible.

     

    Introduction

     

    Do you have the career opportunities as a Director of Paid Media you want with your current employer? We have an exciting opportunity for you to join HCA Healthcare which is part of the nation's leading provider of healthcare services, HCA Healthcare.

     

    Benefits

     

    HCA Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

     

    + Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

    + Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.

    + Free counseling services and resources for emotional, physical and financial wellbeing

    + 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)

    + Employee Stock Purchase Plan with 10% off HCA Healthcare stock

    + Family support through fertility and family building benefits with Progyny and adoption assistance.

    + Referral services for child, elder and pet care, home and auto repair, event planning and more

    + Consumer discounts through Abenity and Consumer Discounts

    + Retirement readiness, rollover assistance services and preferred banking partnerships

    + Education assistance (tuition, student loan, certification support, dependent scholarships)

    + Colleague recognition program

    + Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)

    + Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

     

    Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

     

    _Note: Eligibility for benefits may vary by location._

     

    Our teams are a committed, caring group of colleagues. Do you want to work as a Director of Paid Media where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

     

    Job Summary and Qualifications

     

    This role leads the development and execution of paid media strategies across digital and traditional channels to support enterprise-wide marketing goals, including brand awareness, patient acquisition, and service line growth. The director collaborates across departments, manages external agencies, and ensures campaigns are integrated, data-driven, and performance-optimized.

    What you will do this role:

    + Design and execute paid media strategies across search, social, display, programmatic, print, and broadcast.

    + Integrate paid media with owned and earned marketing efforts.

    + Oversee ad operations, campaign execution, and performance optimization.

    + Manage media agencies and vendor relationships.

    + Develop and manage media budgets.

    + Monitor industry trends and drive innovation.

    + Conduct media mix analysis and deliver quarterly business reviews.

    + Lead end-to-end campaign management and reporting.

    What qualifications you will need:

    + Bachelor's Degree Required

    + 7+ years in paid media strategy and campaign management.

    + Experience in healthcare marketing preferred.

    + Strong leadership, analytical, and communication skills.

    + Expertise in data analysis, performance metrics, and executive reporting.

    + Proven ability to manage agencies and cross-functional teams.

     

    "Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.

     

    HCA Healthcare Co-Founder

     

    If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Director of Paid Media opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. **Unlock the possibilities and apply today!**

     

    We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.