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SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

We are seeking a Lead, Social Media to join SHRM’s Global Brand team. This role is ideal for someone ambitious, creative, and results-driven—ready to take the next step in their career. The Lead, Social Media will own the day-to-day execution of SHRM’s social media presence, while collaborating with an external agency to deliver innovative creative assets.

The ideal candidate is social-native—deeply attuned to platform trends, audience behavior, and cultural conversations. They should have experience working in (or with) agencies on large brands, be fluent in influencer marketing, and thrive in a fast-paced environment managing multiple workstreams. As a people manager, they will guide and mentor direct report(s), modeling collaboration and a “go above and beyond” spirit.

Responsibilities

Strategy and Execution

+ Lead the implementation of social media strategies that amplify SHRM’s brand and drive measurable outcomes.

+ Oversee day-to-day publishing, engagement, and community management across platforms.

+ Partner with agencies to deliver innovative campaigns and best-in-class creative.

Influencer Marketing

+ Identify, negotiate, and manage influencer partnerships that expand SHRM’s reach.

+ Track performance and optimize influencer campaigns for impact.

Collaboration and Leadership

+ Manage and mentor direct report(s), fostering skill development and collaboration.

+ Work cross-functionally with brand, comms, events, and advocacy teams to align campaigns.

+ Serve as a project lead, balancing multiple priorities and deadlines, and driving initiatives forward.

Measurement and Insights

+ Monitor KPIs and audience insights to inform real-time optimization and strategic recommendations.

+ Share learnings and best practices to continuously improve performance.

Education & Experience Requirements

Education:

+ Bachelor’s degree in marketing or equivalent relevant work experience/training.

Experience:

+ 5-7 years of professional experience in social media marketing (agency or in-house, big-brand experience preferred).

+ Experience running influencer campaigns from strategy to reporting.

+ Previous experience mentoring or managing team members a plus.

Knowledge, Skills & Abilities

+ Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

+ Strong knowledge of social platforms (LinkedIn, Instagram, X, TikTok, YouTube) and emerging trends.

+ Demonstrated ability to manage multiple projects at once in a fast-paced environment.

+ Excellent communication skills and collaborative spirit.

+ Creative thinker who is also outcome-driven and detail-oriented.

Certifications

+ N/A

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

+ Prolonged periods of sitting at a desk and working on a computer.

+ Frequent use of hands and fingers for typing, handling documents, and using office equipment.

+ Occasional standing, walking, bending, and reaching.

+ Ability to lift and carry up to 30 pounds as needed.

+ Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

+ This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

**Travel:** 20 – 30%

\#LI-HYBRID

_The hiring range for this position is $90,000 to $115,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives._

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Job Details

Job Family** **00 - Marketing & Content

Job Function** **00 - Primary

Pay Type** **Salary