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Job Descriptions:

The Senior Sales Manager is responsible for partnering with management to drive the Sales & Marketing efforts for the hotel and build strong client relationships. The goal is to maximize banquet and catering revenues in conjunction with over-all revenues. Works closely with support departments that impact sales and provides outstanding customer service on behalf of the property and its ownership. Creates and maintains a unique guest experience, execute on brand standards, and builds awareness of hotel and over-all brand in the local community.

Core Job Responsibilities

+ Assists DOSM with determining annual revenue goals by market segment and assists with controlling costs

+ Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results

+ Champions, prospects, fosters engagement, and raises awareness of the brand

+ Implements national brand sales programs by developing relationships and fostering both field marketing and revenue management relationships

+ Assists with sales projections and/or goals by mix of business

+ Keeps current with supply and demand, changing trends, economic indicators, and comp set activities

+ Manages, develops, coaches, and inspires the sales team to develop their skills to ensure that a high professional standard is exemplified and monthly sales goals are met

+ Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)

+ Networks to identify prospect clients and maintains relationships with existing clients by discussing their evolving needs and assessing the quality of our company’s relationship with them

+ Develops and implements new sales initiatives, strategies and programs to capture key demographics

+ Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts

+ Networks and prospects new and existing accounts while developing and maintaining excellent client relationships and overall CRM skills

+ Responsible for selling event/meeting space with food and beverage service

+ Develops and delivers account strategy relating to overall hotel performance

+ Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability

+ Responsible for managing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis

+ Responsible for client satisfaction and CRM excellence by ensuring the clients’ needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership

+ Ensures effective communication of client needs from sales department to appropriate operational departments

+ Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals

+ Ensures all company, brand, and department specific training requirements are met

+ Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs

+ Completes other tasks and duties as assigned based on business needs

Required Experience:

MINIMUM REQUIREMENTS

+ Minimum of 4+ years of experience in hotel sales; or an equivalent number of years of education and sales experience

+ Proven track record of great guest services scores, meeting brand standards, solid business references and national brand experience strongly preferred

+ Excellent verbal, written and presentation skills; ability to communicate effectively with community partners, vendors, external parties, and across internal divisions

+ Ability to learn and understand profit and loss statements, as well as the ability to assist GM and DOSM to create and adhere to an annual budget

+ A passion for the mission, vision, and values of Sherman Associates

+ Schedule may vary due to the specific needs of the hotel

WORK ENVIRONMENT

+ This job operates in a professional office environment

+ This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines

+ Exposed to ambient room temperatures, lighting and traditional office equipment found in a typical office environment; quiet to moderate noise level

PHYSICAL REQUIREMENTS

+ Must be able to sit or stand at a desk or other areas of the property throughout the day based on business needs

+ Must have the ability to move around freely throughout the property and office, and necessity varies from day to day

+ Must be able to exert well-paced ability to reach other departments of the hotel in a timely manner

+ Must be able to lift up to 25-30 lbs. occasionally

+ Requires grasping, writing, sitting or standing, moving about freely, repetitive motions, bending, and communicating effectively

Keyword: sales, sales manager, hotel, hospitality, events, event planning, organization, hotel tours, brand, social media, meeting, conference room, duluth, Sheraton

From: Sherman Associates