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Description

We are seeking an experienced Principal Product Marketer to lead GTM and marketing strategy and execution for our most important and often confidential product launches. In this highly cross-functional role, you will be responsible for developing and executing end-to-end GTM strategies for Amazon Ads technology products, including APIs, AI-powered developer tools, and services. This role bridges product, engineering, and customer teams to ensure developers and technical buyers understand, adopt, and succeed with our solutions. The person who will thrive in this role has the ability to view disparate launches, bundle them into a simple story, and identify the path forward to resolve product gaps and issues. The ideal candidate moves seamlessly between "big picture" thinking and leading tactical execution, and the person is able to navigate heavy ambiguity and chart a path forward independently.

For this highly visible role, we are seeking someone who can both earn trust and have backbone and who can author a simple, compelling document detailing their plans. Your mission will be to win the hearts and minds of our customers by bringing the transformative value of our new solutions to life through engaging, multi-channel activations. And your work won't stop there - you'll also monitor launch progress, gather invaluable customer feedback, and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term, sustainable growth.

If you're ready to roll up your sleeves, collaborate with the best and brightest, and play a pivotal role in shaping the future of advertising, we want to hear from you. Join us in building something extraordinary.

Key job responsibilities

* Product Strategy & Insights: Conduct research, customer interviews, and market analysis to uncover pain points, workflows, and use cases; synthesize partner feedback, competitive benchmarks, and industry trends to influence roadmap and messaging.

* GTM Planning & Execution: Lead go-to-market strategy for platform launches, APIs, and technical features; define positioning, messaging, and launch readiness across documentation, training, sales, and marketing channels.

* Audience Messaging & Engagement: Develop tailored content and narratives for technical audiences (developers, CTOs, and tech decision-makers); highlight customer success stories to drive adoption.

* Community & Enablement: Build scalable engagement and enablement programs with Sales, Partner GTM, and Solutions Architects; create feedback loops through surveys, advisory councils, and early access programs to inform strategy.

* Cross-Functional Leadership: Collaborate across Product, Sales, Events, Regional Marketing, PR, Research, and Training teams; align stakeholders on vision, support alpha/beta programs, and translate customer insights into product improvements.

* Success Metrics: Track adoption and usage of products and features, content engagement (documentation, events, community), customer satisfaction (CSAT, NPS, qualitative feedback), and contributions of insights to roadmap prioritization.

Basic Qualifications

- 9+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

- Experience with creating GTM initiatives at scale

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.