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Overview

We are seeking a dynamic and results-driven Product Marketing leader to join the QuickBooks Customer Success Growth & Retention team. In this role, you will be responsible for driving Quickbooks ecosystem growth through our support site and community channels as well as driving demand for our expertise across target cohorts. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.

What you'll bring

+ Experience in SaaS Business Models: 8+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company.

+ Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns.

+ In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.

+ Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.

+ Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand.

+ Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams.

+ Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.

Preferred Qualifications:

+ Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.

+ Experience marketing financial management solutions or related SaaS offerings highly desirable.

+ Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights.

+ Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).

How you will lead

Accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services through our CS help channels:

+ Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc).

+ In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers.

+ Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities.

+ Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona.

+ Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies.

+ Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments.

+ Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings.

+ Customer Success Knowledge: Hands-on experience working within or alongside customer success teams

+ Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives.

+ Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.