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Role Summary & Job Description

Good Sam is looking for a strategic, data-driven, and execution-oriented **Manager of Product Marketing** to drive go-to-market strategy and integrated campaign execution for our Loyalty, Destinations, and Publishing products. This role is built for a marketing operator who can connect the dots between customer insights, business priorities, and multi-channel marketing performance.

At Good Sam, we empower our customers’ joy of travel. Since 1966, we’ve celebrated adventure and the open road. Our heritage is rooted in a community of drivers who placed a Good Sam sticker on their RVs as a symbol of connection and support. That community has grown into millions of travelers who believe we go further together. Today, we’re building the next generation of this iconic brand—expanding access, growing loyalty, and delivering experiences that make road travel effortless and rewarding.

In this role, you’ll be the driving force behind that mission – leading cross-functional product marketing campaigns, collaborating closely across CRM, Direct Mail, Creative, Social, and Paid Media to turn insights into action. You’ll own the end-to-end process - from customer research and positioning to campaign launch and performance optimization. Your work will directly shape how customers discover, engage with, and stay connected to the Good Sam brand.

Responsibilities

+ **Go-to-Market** **Strategy & Execution** **:** Develop and lead product marketing plans that span the full customer lifecycle - from top-funnel awareness to retention - ensuring alignment with productand business objectives.

+ **Competitive & Customer Insights:** Conduct competitive analysis, market research, and customer deep dives to uncover opportunities that inform product and marketing strategies.Leverage research, segmentation, and performance data to define target audiences, unlock product positioning, and optimize campaign impact. Synthesize findings into actionable strategies for internal and external teams.

+ **Cross-Channel Campaign Development:** Partner with CRM, Paid Media, Direct Mail, Creative and Social teams to develop and execute product marketing campaigns that are insight-led and channel-optimized. Ensure messaging is tailored across email, SMS, direct mail, display, social, and in-store channels.

+ **Performance Tracking & Reporting** **:** Establish KPIs for each campaign, monitor performance, and partner with analytics to develop test plans, dashboards, and optimization loops that connect effort to business impact.Provide actionable insights to shape future marketing strategies and maximize impact on revenue and customersengagement.

+ **Cross** **-** **Function** **al** **Collaboration:** Partner closely with cross functional partners across the organization including Marketing, Analytics, Digital Product (website/app)and business teams to align priorities and ensure cohesive execution of marketing efforts.

Qualifications

+ Bachelor’s degree in Marketing, Business, Communications, or related field.

+ 5-7 years of experience in B2C product marketing with proven success managing multi-channel campaigns (Email, SMS, Direct Mail, Paid Media, Creative, Social, and Retail).

+ Proven track recordof leadingmulti-channel product campaigns that drive measurable business results.

+ Strong communicator with the ability to simplify complex conceptsand tell an impactful story.

+ Passion for customer experience, lifecycle thinking, and creative storytelling.

+ Excellent project management and collaboration skills with the ability to influence and align cross-functional teams.

+ Data-driven mindset with experience leveraging market research, customer insights, and performance analytics to inform decision making.

+ Passion for travel, the outdoors, or the RV lifestyle.

+ Location: This position is hybrid, based in our downtown Chicago office: 3 days in-office, 2 days remote.

Pay Range:

$89,565.00-$130,620.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.