"Alerted.org

Description

Detailed Role

Strategic responsibilities

+ Deep understanding of retailer and local market nuances to help set overall account strategy. In conjunction with Executive Director, guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets/holiday, events and all other parts of the business. Attend, at minimum, one seasonal retailer planning meeting in the account’s local market.

+ Partner with Executive Director and Trade Marketing on the full calendar of tailored activities for set strategic accounts, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .COM.

+ Negotiate with retailers for additional/strategic exposure (B&M and .COM) both independently and in conjunction with Executive Director.

+ Analyze programming effectiveness and development recommendations post launch/program. Monitor competitive event and new launch programming to understand appropriate programing strategies. Analyze what is currently transpiring within the marketplace and identify key trends and initiatives to focus on, which will further enhance results of sales.

Marketing responsibilities

+ Collaborate with Trade Marketing and Account & Sales Planning to decide on marketing, assortment, stock levels, GWP, sampling, sets, exclusives and gifts tailored to retailers’ customers.

+ Manage Retailer and Field advertising comp, image and sample requests- create and track requests to North America Marketing.

+ Attend all Seasonal Market Meetings, recap and make tactical recommendations based on the Account Strategy.

+ Lead all communication to field regarding seasonal calendar and all subsequent updates.

+ Develop counter tools for in-store events.

+ Work with NA education on tools and support needed by account.

Business Responsibilities

+ Support decisions on P&L items for account and determine spend to maximize ROI and sales in conjunction with Executive Director; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, sets, capex) and shapes the execution of these items at the retailer.

+ With Finance and Executive Director, reviews Account P&Ls monthly/quarterly (prepared by finance) to understand effect of past resource allocations and to analyze outliers and apply learnings to other doors.

+ Recommends freelance investment to Executive Director and monitors productivity/effectiveness monthly and communicates to field; sets total investment for field to allocate and execute by door.

+ Contribute input/ideas and help create presentations for Sr. Management, Retailers, internal and regional sales meetings. Completes first draft of all Retailer commentaries.

+ Leads preparation of weekly and monthly sales results with Admin/Coordinator. Analyze results and update management on conclusions and recommendations.

Qualifications

+ Undergraduate degree required

+ 8 years related experience preferably in Beauty or Consumer Packaged Goods and/or Retail

+ Strategic; Focuses on the issues driving material differences in the business

+ Strong relationship builder; strong business acumen and financial ability (i.e., P&L management, main drivers of business, savvy with standard business analyses)

+ Solid understanding of primary levers and components to a successful marketing campaign

+ Excellent interpersonal skills and ability to collaborate

+ Excellent quantitative and analytical skills

+ Excellent presentation and communication skills

+ Ability to simplify complex programs/issues and communicate in a succinct manner

+ Proficient in all MS Programs. i.e.: Word, Excel, PowerPoint, etc.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].