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Position Title: Associate Manager Marketing Reports to Title: Sr. Brand Manager Dept / Function: Marketing LATAM Location: San Juan, PR * Summary:* The primary purpose of this position is to manage brand strategy for Puerto Rico and Export countries, by monitoring performance (sell in/P&L and sell out); set a portfolio strategy/management and communication/activation for the Hershey portfolio of “Young Brands” (including Ice Breakers, Jolly Ranchers, Reese’s, Kisses…). * Lead the brand plan execution, assuring synergies and alignment with the trade marketing and sales team. * Establish a portfolio/pipeline strategy for a sustainable growth * Support the marketing manager with the necessary analysis of the “Young Brands”: Ice Breakers, Jolly Rancher, Reese’s in LATAM. * Help boost the communication plan with investment synergy, to strengthen brand awareness and market share leadership thru massive and relevant omni-channel presence (digital, e-commerce, DIY and in-store). * Drive the marketing agenda, leading the PR and Exports commercial team with strong matrix-stakeholder management. * Key responsibilities:* * Implement the action plans within the cross-functional team by assuring launch dates across the new latam markets. Propel full alignment with the commercial team across markets, assuring superior execution. * Implementation of the strategy, which includes support in the core portfolio definition per market, integrated commercial plan, product renovation, packaging and re-packaging, local communication, promotions. Ensure trade marketing executes according to plan. Lead the multiple-markets brand activation plan to make the defined strategy happen and reach the committed key performance indicators. * Perform the necessary analyzes to support the IBM cycle. Assure regional brand strategy alignment and justify differences for local needs when needed. * Manage advertising and digital media agencies processes: Briefings, Weekly Status Meetings, Post Buys, New Proposal Evaluation, Feedback, Campaign reviews, etc. * Run C/ARB process for the LATAM (except Brazil) advertising strategy in a timely fashion to avoid execution delay. * Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands. * Billing Process aligned with DME Champion * Main Duties:* * Support with analysis to the IBM process: demand review, portfolio review and monthly business review. Closely track execution: sell in, sell thru, sell out and market share dynamics. * Prepare monthly score-carding to report project status and execution results. * Monitor performance and share critical results, risks and opportunities. * Implement strategic omni-channel multi-markets brand planning for Hershey “Young Brands”. * Interact with insights & innovation to understand current and future initiatives that can impact the HSY activation program execution. * Interact with PLC to understand timelines, risk and impact assessments. * Manage advertising and digital media agencies processes: Weekly Status Meetings, Post Buys, New Proposal Evaluation, to fully integrate the HSY brand voice across multiple-markets and the omni-channel. Promote DME synergies across markets. * Run C/ARB process for the LATAM (except Brazil) Young Brands advertising strategy in a timely fashion to avoid execution delay * Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands. * Collaborate in the Billing Process. * Interact with different markets within LATAM to identify opportunities and ensure successful execution. * Identify, implement continuous improvements for processes propelling sinergies across markets. * Self-drive * Problem solving * Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand * Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters * Must have a strong understanding and knowledge of all social media platforms * Multi-tasker who creatively and effectively solves problems * Must be fluent in Spanish and English * Education:* Bachelors Degree in Marketing/Business. * Experience:* 5-7 years of experience in Brand Building, Marketing or Trade Marketing. Having worked with projects, implementing a communication plan and a go to market plan. Ideal to have worked in a consumer goods company. #LI-JS1 #LI-Hybrid The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.