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Job Title: Marketing Specialist

Pay Information: Exempt E44 - $68,640 - $89,000 per year

Who we are:

The California Dental Association is a membership organization that represents 27,000 of the state’s best and brightest dental professionals and champions the oral health of the communities they serve. As the largest state dental association in the U.S., CDA delivers remarkable advocacy initiatives, fierce protection, innovative education and expert guidance to our members. Founded in 1870, CDA has innovated and grown into a family of companies that includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation.

We’re a mission-driven organization that’s here to empower our members and support their practices, dental teams, profession and patients. By making today easier and tomorrow better for dentists, our employees make a meaningful and direct impact on the health of others.

At CDA we seek out, welcome and invest in talented individuals across unique specialties and prioritize diversity in our hiring practices. We know our employees are integral to our success, and we value their individual talents while encouraging a collaborative, inclusive, respectful and forward-thinking culture. We’re proud to be recognized as a Best Place to Work for factors like our people practices, work environment and trust in senior leaders.

If you’re excited to share your talents at a dynamic organization that’s leading the way in oral health, we invite you to apply to join us.

Company Benefits:

At CDA, we offer a robust benefits package that enhances overall employee well-being and provides options to meet the needs of our diverse workforce. We listen to our employees on matters of wellness and devote time and resources to continuously evaluate our benefits to ensure we can best support their work-life goals.

+ Remote and hybrid flexibility and technology to support remote work

+ Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)

+ Highly competitive medical, dental and vision plans, including FSA and HSA account options

+ 401(k) plans, with a generous match and safe harbor contributions upon eligibility

+ Paid parental leave

+ Wellness programs, including incentives and an In-Shape Family Fitness discount

+ Opportunities for professional development, training and leadership skill-building

+ Critical illness, accident, life, pet, short term and long-term disability insurance options

+ Employee Assistance Program (EAP) for support navigating day-to-day challenges

Universal Competencies:

+ Collaboration: Proactively engages with an iterative mindset to enhance ideas and achieve organizational results; Cultivates relationships, builds partnerships, shares and learns without boundaries.

+ Service: Focusing on meeting needs and exceeding expectations for those served inside and outside the organization.

+ Respect: Embracing others for their true authentic self; nurture and promote an environment that values diversity of thought, input, experience and expertise.

Role Specific Competencies:

+ Problem Solving: Applies analysis, creativity, resilience and logic to reach optimal outcomes; develops and implements solutions.

+ Approachability: Is consistently approachable, open to feedback and truthful; builds trust and authentic professional relationships.

+ Adaptability: Appropriately adjusts behavior to changing conditions and business needs; modifies approach to succeed with new situations and timelines.

How the Marketing Specialist contributes:

The Marketing Specialist: TDIC, TDIC Insurance Solutions has responsibilities for project planning and execution for all aspects of marketing promotion, advertising, sponsorships and client services under the lead, guidance and direction of the Marketing Director. Activities include researching, brainstorming, writing, opportunity and campaign assessment in the development of collateral materials, advertisements, sponsorships, and promotional materials for (TDIC) The Dentists Insurance Company and TDIC Insurance Solutions.

Strategic Planning

+ In collaboration with Marketing Director, assist in the development of marketing plan and budget.

+ Ensures timelines and milestones are met within budget.

+ Track budget for assigned projects/initiatives

+ Maintain awareness of current and changing marketing trends, competitive landscape, consumer attitudes and opinions

Project Management & Execution

+ Own project lifecycles from kickoff to delivery - Manages the movement of work forward using discretion and independent judgment to achieve objectives.

+ Oversees the development of schedules and tracks key initiative dates

+ Works with Marketing Director and key stakeholders on coordination of print and digital campaigns including production, list generation, content and offer development.

+ Facilitates internal and external process to route all marketing materials for approval.

+ Collaborates with creative, production teams and third-party vendors to implement campaigns.

+ Manage and support trafficking for traditional media; Communicate with external vendors for paid media placements on specs, timelines

+ Tracks and escalates program issues, as appropriate. This will be accomplished by keeping a close eye on deadlines and communicating to the program team when they are at risk.

Marketing Performance Tracking

+ Uses strong analytical skills and performance indicators to track campaign effectiveness.

+ Assist Marketing Director in preparing detailed reports and providing insights for the strategic decision-making

+ Exercises discretion and independent judgment to recommend new or adjusted tactical approaches to maximize campaign effectiveness

Process Optimization and Documentation

+ Possess flexibility and adaptability to new growth opportunities on how to improve internal systems, templates, and tools to drive efficiency and scalability

+ Introduce new project methodologies where appropriate

+ Build and maintain reference documents for processes, procedures, and campaign related information (specs, disclosures, legal requirements, etc.)

Cross-Functional Collaboration

+ Comfortable with communicating marketing strategies as well as project status to all levels within the organization.

+ High-level oversight of vendor relationships

+ Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget

+ Communicates with diplomacy and tact while interacting with all levels within and outside of the organization

+ Performs job duties in a collaborative fashion with the ability to work independently, exercising good judgment and professionalism

Minimum Qualifications:

+ Minimum of 3 years in advertising, marketing, or communications in advertising agency, insurance company, or association.

+ Bachelor’s degree in marketing, advertising, communications or journalism preferred, or combination of education and experience.

+ Strong computer skills required: intermediate experience using Microsoft Office, PowerPoint, Excel, Word and internet savvy.

Preferred Qualifications:

+ Experience with marketing for an insurance carrier and/or agency and/or sales focused organization

+ Experience with project management/collaboration tools (Sharepoint, Jira, Confluence)

+ Experience with website content management systems (DNN, Wordpress)

+ Experience with Google Analytics and Google Data Studio

+ Experience with tradeshow or event marketing

+ Experience analyzing and interpreting market data.

+ Familiarity with the Adobe Creative Suite, media specs, and vendor management

+ Strong grasp of budgeting, timelines, and resource allocation

+ Deep understanding of creative and media workflows across channels (digital, video, social, print, etc.

+ A solid understanding and demonstrated experience with marketing concepts and brand principles.

+ Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget.

+ Ability to identify and translate goals and objectives into strategies, plans and tactics.

+ Strong project, analytical, communication and time management skills

+ Experience planning and executing multi-channel advertising campaigns and marketing programs.

+ Ability to work autonomously, manage a variety of projects simultaneously, and balance priorities within varied timelines.

+ Excellent communication and writing skills, organizational ability, and creativity as well as a methodical and logical approach to preparation and tasks and problem solving.

+ Ability to handle multiple tasks simultaneously while maintaining all deadlines is a prerequisite.

+ Strong analytical and critical thinking skills.

+ Requires excellent interpersonal, verbal and presentation skills.

+ Demonstrate diplomacy and tact while interacting with all levels within and outside of the organization.

+ Take strong initiative to perform job duties in a collaborative environment, with the ability to negotiate, work independently, exercising good judgment and professionalism.

Working Conditions:       Occasionally (1-33%)              Frequently (34-66%)                Constantly (67-100%)

+ Constantly sitting and typing

+ Occasional overnight travel

We Are CDA

Over our 150-year history, the California Dental Association (CDA) has become a leader in oral health throughout California and the country. Today, we continue to support our community of over 27,000 dentists through our family of companies, which include The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation. At CDA, we value individual talents, encouraging a diverse, collaborative, and innovative work environment fueled by new ideas. As our organization continues to grow, we invite you to be a part of what’s next.

CDA is an equal opportunity employer and is committed to the principle of equal employment opportunity for all employees and providing a safe work environment. CDA does not tolerate discrimination or harassment and all employment decisions are based on job requirements and individual qualifications, without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

To see our privacy policy, go to www.cda.org/Home/About/Careers-at-CDA/Apply

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