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Position Overview

The Senior Product Marketing Manager, Viral Gene Therapy is a global role requiring proven experience in marketing strategy, demand generation, and content developmentwithexcellent communication skills, technical knowledge and experience in the gene therapy, advanced therapy, or contract development and manufacturing (CDMO) industriesandthe ability to translate technical and scientific concepts into clear, concise value propositions, market messaging and demand generation strategies that drive customer engagement and acquisition.

Company Overview

The work we do at FUJIFILM Biotechnologies has never been more important—and we are looking for talented candidates to join us. We are growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people’s lives.

Join FUJIFILM Biotechnologies and help make the next vaccine, cure, or gene therapy in partnership with some of the most innovative biopharma companies across the globe. We are proud to cultivate a culture that will fuel your passion, energy, and drive - what we call Genki.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

The individual will develop and support a range of global marketing strategies, tactics and communications aligned with the Global Marketing Strategy and Company business to promote and expand brand awareness of FUJIFILM Biotechnologies (FLB) gene therapy product offerings in the global marketplace.

Reporting to theSr.Director, MarketStrategy, theSr. Product Marketing Manager, Viral Gene Therapyis a key position that will take an active role in supporting the development of marketing strategies forviral gene therapy, aligned with FLB’s services, modalitystrategyand Business Development Commercial Strategy. The priority is to create strategic marketing plans, demand generation campaigns, and content that will engage customers,showcaseourexpertiseto customer segments, differentiate our offerings, and deliver growth to the business in alignment with organizationalobjectives.

Principal Accountabilities:

+ Responsible for creating the marketing strategy and tactics that are aligned with the Global Marketing Strategy for viral vector,vaccinesand gene therapy.(10%)

+ Leads the development of positioning, core messaging and customer segmentation aligned with the specific service and product offerings.Executesmarket research and voice of customeras needed to create/refine segmentation, positioning,andmessaging.Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to (15%):

+ marketing brochures, fact sheets, eBooks, videos,infographicsand other collateral

+ advertising campaigns

+ SEM/SEO

+ website content, including campaign landing pages

+ core service line PowerPoint presentations

+ sales training tools and presentations

+ marketing communications, such as launch plans, new site openings, and press releases

+ Partner with theVGT business to develop the offering/technology roadmap and launch new offerings/technologies into the market as needed.Collaborates on site-level news and events, and sales training with technical marketing, corporate communications, subject matterexpertsand others as needed toaccomplishgoals. (10%)

+ Collaborate withTechnical Marketing in the alignment of demand generation and thought leadership content strategy (15%):

+ Thought leadership content developed and executed by Technical Marketing: white papers, insight briefs, webinars, blogs, speaker slide presentations and posters for conferences and events, industry publications.

+ Collaborate with digital marketing operations to execute, measure and track campaign KPIs. Communicates campaign insights, impact, ROI to marketing team, stakeholders, and Senior Leadership.Leveragesdata insights to improve demand generationstrategy, tactics, and marketing mix. Makes adjustment as needed to drive customer engagement, deliver marketing leads (MQLs), and win new business.(15%)

+ Collaborate with Event team to ensure event strategy and messaging is aligned with the marketing strategy and demand generation campaigns.Identifiesconferences, industry associations and other event opportunities that can elevate our market position.(15%)

+ Collaborate with corporate communications team to align social media, earned press and press release content with the marketing strategy and demand generation campaigns. (5%)

+ Collaborate with Business Intelligence tomaintainknowledge and insights on competitors, markettrendsand signals tomaintaincompetitive positioning of our service offerings.(5%)

+ Manage external vendors, business partners, and collaborators to ensure on-time and on-budget development and execution of marketing strategies.(5%)

+ Responsible for aligning with Cell Therapy (CT) marketing on cross modality initiatives, such as booth messaging, collateral, and sales tools to ensure a consistent approach to marketing across advanced therapies.(5%)

+ All other duties as assigned from time to time.

Minimum Education and Experience Requirements:

+ Bachelor’s degree in Biological Sciences, Business, Marketing or related subject

+ Minimum of 8 years work experienceinthe PharmaceuticalBiotechnology, Contract Research (CRO) or Contract Development and Manufacturing (CDMO) Industries.

+ Master’s or PhD Degree in Biological Sciences, Business, Marketing or related subject preferred

+ A proven understanding of viral/gene therapy-based sectors with a desire to continue learning to provide effective support as the organization expands its technical capabilities and offerings.

+ Proven experience managing multiple projects on time and on budget.

+ Proven experience with Microsoft Office and other software tools likeSalesForce,SmartSheet,Marketo,ShowPad, and Adobe

Who You Are:

The ideal candidate has excellent communication skillsdemonstratedwith the ability to work effectively in cross functional teams and effectively influence team members. You have excellent scientific writing and presentation skills. You have the ability totranslate scientific and technical content into concise and persuasive market messages and engaging content. You knowledge of a variety of marketing concepts, practices, and procedures. You are a collaborator that will partner with subject matter experts across multiple functional areas. You can work in a complex, dynamic, global environment and can travel (domestically and internationally) when necessary.

The US salary range for this position is $118,000.00 to $150,000.00. Pay within this range varies bywork location and may also depend on job-related knowledge, skills, and experience.

Our programs are designed to focus on maintaining and enhancing all pillars of health with a robust benefits package including medical, dental, vision and prescription drug coverage with the option of a Health Savings Account withcompany contributions. In addition, we offer an industry leading 401(k) savings plan, insurance coverage, employee assistance programs and various wellness incentives. We support life-work balance with paid vacation time, sick time, and company holidays. Explore a supportive environment that enriches both your personal and professional growth!

To all agencies: Please, no phone calls or emails to any employee of FUJIFILM about this requisition. Allresumes submitted by search firms/employment agencies to any employee at FUJIFILM via-email, theinternet or in any form and/or method will be deemed the sole property of FUJIFILM, unless such searchfirms/employment agencies were engaged by FUJIFILM for this requisition and a valid agreement withFUJIFILM is in place. In the event a candidate who was submitted outside of the FUJIFILM agencyengagement process is hired, no fee or payment of any kind will be paid.

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ([email protected]).

**Job Locations** _US-Remote_

**Posted Date** _19 hours ago_ _(10/6/2025 5:02 AM)_

**_Requisition ID_** _2025-35609_

**_Category_** _Marketing_

**_Company (Portal Searching)_** _FUJIFILM Biotechnologies_