• Marketing Specialist

    Matanuska Telephone Association (Palmer, AK)


    Marketing Specialist

    Palmer,AK

    The Marketing Strategist plays a key role in developing and executing marketing initiatives that drive growth and brand awareness for MTA and its subsidiaries. This position is responsible for organizing and fulfilling marketing campaigns across digital and traditional platforms, supporting brand strategy, and collaborating cross-functionally to enhance customer engagement. The ideal candidate is creative, analytical, and highly organized, with a passion for strategic marketing and project execution.

    SPECIFIC TASK DESCRIPTION

    • Develop and implement marketing strategies that align with MTA’s business goals and customer needs.

    • Plan, execute, and monitor multi-channel marketing campaigns, including digital advertising, social media, email marketing, and traditional media.

    • Create compelling content for various platforms, including websites, social media, radio, and print materials.

    • Manage vendor relationships and coordinate external marketing and advertising efforts.

    • Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.

    • Track and report on campaign performance, using data to make informed recommendations for optimization.

    • Support branding and messaging consistency across all marketing channels.

    • Assist with website content updates, ensuring alignment with marketing initiatives.

    • Collaborate with internal teams to develop marketing materials that support product launches, promotions, and brand storytelling.

    • Other duties as assigned.

    Qualifications & Requirements:

    • Bachelor’s degree in marketing, communications, business, or a related field preferred.

    • Experience: Some marketing experience is preferred, but we welcome candidates with strong organizational skills and a willingness to learn.

    • Telecommunications or IT experience is a plus but not required.

    • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

    • Strong writing and content creation skills for marketing campaigns and brand messaging.

    • Analytical mindset with experience or interest in tracking marketing metrics and using data for decision-making.

    • Proficiency with digital marketing tools such as Google Ads, social media platforms, or marketing automation software is a plus.

    • Self-motivated, detail-oriented, and highly organized, with a strong ability to work both independently and collaboratively.

     

    MTA is an Equal Opportunity Employer. MTA offers competitive compensation, health insurance, 401(k) plan, annual leave, and more. A complete job description is available upon request. Qualified individuals should apply online here: https://mta.csod.com/ux/ats/careersite/4/home?c=mta

     

    Job Ref: 142040