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Description

Robert Half is seeking a Director, Digital Marketing (Demand Gen) for one of our clients in Atlanta, GA. This role is an onsite/hybrid position. Candidates must be local to Atlanta, GA. This is a full time/direct hire search.

We are seeking a strategic, data-driven Digital Marketing Director to lead our demand generation efforts and accelerate pipeline growth. This role will be responsible for developing and executing full-funnel digital marketing strategies that attract, engage, and convert target audiences across multiple channels. The ideal candidate combines creative thinking with analytical rigor and has a proven track record of driving measurable results in B2B or high-growth environments.

Requirements

Key Responsibilities:

Strategy & Leadership

+ Develop and execute a comprehensive demand generation strategy that aligns with business goals and revenue targets.

+ Lead digital campaigns across paid, owned, and earned channels to drive awareness, lead acquisition, and customer retention.

+ Partner closely with Sales, Product Marketing, and Revenue Operations to align campaigns with buyer journeys and conversion goals.

+ Manage digital marketing budget, ensuring efficient allocation across channels and programs.

Campaign Management & Optimization

+ Plan and execute integrated campaigns across paid search, paid social, display, email, content syndication, and SEO.

+ Build scalable lead nurturing programs that improve conversion rates through automation, retargeting, and personalization.

+ Test, measure, and optimize performance across all campaigns to maximize ROI.

+ Collaborate with creative and content teams to develop compelling assets that support campaign objectives.

Data & Analytics

+ Track, analyze, and report on key performance metrics including MQLs, pipeline influence, CAC, and ROI.

+ Leverage marketing automation and CRM tools (such as HubSpot, Marketo, or Salesforce) to manage campaign performance and lead flow.

+ Implement A/B testing and data-driven insights to continuously refine targeting, messaging, and user experience.

Team Development & Collaboration

+ Lead and mentor a team of digital marketers, ensuring professional growth and alignment with company objectives.

+ Collaborate cross-functionally with Sales, Product, and Customer Success to ensure cohesive go-to-market execution.

+ Stay ahead of digital trends, tools, and technologies to keep demand generation strategies innovative and competitive.

Qualifications:

+ Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus).

+ 8–12 years of experience in digital marketing, with at least 4 years focused on demand generation leadership.

+ Proven experience building and optimizing multi-channel digital campaigns that drive qualified pipeline.

+ Strong analytical mindset with hands-on experience in marketing automation, CRM systems, and data visualization tools.

+ Deep understanding of inbound and outbound marketing, SEO/SEM, content marketing, and ABM strategies.

+ Exceptional communication and leadership skills with a collaborative, growth-oriented mindset.

Preferred Experience:

+ Background in B2B SaaS, technology, or professional services.

+ Experience managing vendor relationships and digital marketing agencies.

+ Familiarity with account-based marketing (ABM) and lifecycle marketing strategies.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .