• Email & Loyalty Marketing Manager

    Dorman (Madison, IN)


    Email & Loyalty Marketing Manager

     

    Date: Sep 15, 2025

     

    Company: Dorman Products

     

    SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,500 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2 billion in 2024

     

    Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

    Job Summary

    We're seeking a data-driven and innovative Email & Loyalty Marketing Manager to lead the strategy, execution, and optimization of our customer retention initiatives. Since our company was founded, we have engineered and built the highest-quality ATV and UTV parts in the off-roading industry. This critical role will help grow our customer base, increase purchase frequency, and build long-term brand loyalty for both B2C and B2B segments.

    Primary Duties

    + Develop and execute email and SMS marketing strategies to drive engagement, retention, and revenue across B2C and B2B audiences.

    + Manage customer lifecycle campaigns including welcome, post-purchase, win-back, abandoned cart, and re-engagement flows.

    + Align email and SMS planning with overall Marketing campaign calendar planning, email copy, design coordination, and deployment.

    + Segment audiences to deliver highly personalized and relevant messaging based on behavior, purchase history, and lifecycle stage.

    + Design and execute A/B tests across subject lines, content, CTAs, send times, etc.

    + Monitor KPIs (open rate, CTR, conversion rate, revenue per send, unsubscribe rate, etc.) and continuously optimize performance.

    + Ensure all campaigns comply with CAN-SPAM, GDPR, and other applicable email regulations.

    + Own and optimize the company’s loyalty and rewards program to increase customer retention and lifetime value.

    + Develop targeted campaigns and automations to promote loyalty rewards, point redemptions, referrals, and tier upgrades.

    + Work with cross-functional teams (product, creative, customer service) to improve program adoption and satisfaction.

    + Regularly analyze performance of loyalty program and propose initiatives to improve participation and repeat purchase behavior.

    + Identify key segments for repeat-purchase incentives, win-backs, and surprise & delight strategies.

    + Partner with content, creative, and merchandising teams to ensure cohesive messaging and campaign alignment.

    + Align retention and email strategies with broader marketing goals including promotional, seasonal, and product launch efforts.

    Qualifications

    + Hands-on experience with email and SMS marketing platforms (Klaviyo preferred), loyalty platforms (e.g., Smile.io, Yotpo, LoyaltyLion), and CRM tools.

    + Strong understanding of lifecycle marketing, segmentation, and customer behavior analytics.

    + Experience developing and scaling loyalty programs or retention initiatives.

    + Excellent project management skills with the ability to manage multiple priorities and deadlines.

    + Strong analytical mindset with a data-first approach to decision-making.

    + Exceptional attention to detail in copy, design review, and QA.

    + Clear communication and collaboration skills in a fast-paced, cross-functional environment.

    Not required, but preferred:

    + Experience working in or marketing to enthusiast audiences or aftermarket parts categories.

    + Working knowledge of HTML/CSS for email formatting or troubleshooting.

    + Advanced training in Digital Marketing Practices

     

    Education / Experience

     

    + Bachelor’s degree in marketing, business, communications, or related field.

    + 3+ years of experience in email, SMS, and/or retention marketing, preferably in an eCommerce environment

    #LI-NO1

    #SATV

    Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com