• Director, Organic Social & Influencer

    Edward Jones (St. Louis, MO)


    Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

     

    Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

    Job Overview

    **Position Schedule:** Full-Time

     

    This job posting is anticipated to remain open for 30 days, from 06-Oct-2025. The posting may close early due to the volume of applicants.

     

    The **Director** **of Organic Social Media and Influencer Strategy** , will set the vision for innovative, high-impact organic social media strategies that drive firm revenue, enhance brand equity, and deepen engagement across platforms at both the corporate level and branch network level. You will develop and implement comprehensive strategies, define audience targets, and leverage competitive insights to position the firm uniquely in the market. By establishing KPIs and measurement frameworks, you will optimize strategies, deliver measurable ROI, and create meaningful impact across branch teams and millions of clients and prospects. This role demands a visionary leader with a passion for innovation and a proven ability to drive results.

     

    What you'll do...

    The Organic Social Director leads multiple key capabilities within Brand & Sponsorships including:

    + Organic Social Media Go-to-Market Strategy

    + Organic Social Strategy within Omni-Channel Planning and Journey Orchestration

    + Social Media Influencer strategy and activation

    + Innovation strategy to identify emerging social media trends

    + Audience segmentation and engagement

    + Analytics & Reporting

     

    The Director leads and directs multiple departments and teams to engage millions of prospects and clients along a multi-channel journey that propels them to become clients and deepen their wealth, maximizing in-market results.

     

    + **Organic Social Media Go-to-Market Strategy** - Lead the development and execution of highly complex, differentiated organic social media strategies that align with firm-wide business objectives, brand strategy and marketing priorities.

    + **Organic Social Strategy within Omni-Channel Planning and Journey Orchestration -** Develop and integrate social and influencer strategies into omni-channel planning to create cohesive, client-centric experiences across all touchpoints.

    + **Social Media Influencer Strategy and Activation** Develop and execute a comprehensive influencer strategy that aligns with the firm's brand values and business objectives, leveraging partnerships to amplify reach and engagement.

    + **Innovation Strategy to Identify Emerging Social Media Trends -** Lead the identification and adoption of emerging social media trends, platforms, and technologies to keep the firm at the forefront of the digital landscape.

    + **Audience Segmentation and Engagement -** Define and refine audience segmentation strategies in social channels to ensure tailored messaging and content delivery that resonates with diverse client and prospect groups.

    + **Analytics & Reporting -** Develop and oversee robust analytics and reporting frameworks to measure the effectiveness of organic social media and influencer strategies against established KPIs.

     

    Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page (https://secure.edwardjonesbenefits.com/fleet/public/index/f914262d-0362-4682-bd1e-0ccd25f1dfb1) .

     

    **Hiring Minimum:** $140400

    **Hiring Maximum:** $239100

     

    Read More About Job Overview

    Skills/Requirements

    What you'll need...

     

    + Bachelor's Degree and preferred Advanced Degree or Certification in related field.

    + 15+ years of experience of driving marketing KPIs through social media go-to-market strategies, channels, and personalization. Significant leadership experience with increasing levels of responsibility.

    + Proven track record of driving brand equity and business outcomes through comprehensive social media strategy (e.g. Instagram, TikTok, LinkedIn, Facebook, Reddit, YouTube, etc.) including high-profile influencer partnerships, podcasts, community management, etc.

    + Significant digital and data-driven marketing background with proven in-market success having deployed integrated marketing campaigns across multiple channels.

    + Strong analytical skills with experience overseeing in-market testing, measurement, and analysis

    + Advanced to expert capabilities in other functional marketing areas such as advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing.

     

    What will make you stand out....

     

    + Series 7 & 66 and financial services experience preferred if applicable.

    **Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**

    **Current INTERNAL home-based associates:** While this role is posted as hybrid, **if selected and accepted, you may retain your home-based status** . Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.

     

    Read More About Skills/Requirements

     

    Awards & Accolades

     

    At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

     

    Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/blog/?\_sft\_category=awards-accolades)

     

    Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/en-CA/blogs/?\_sft\_category=awards-accolades-en-ca)

     

    Read More About Awards & Accolades

     

    About Us

     

    Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

     

    Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

     

    People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

     

    View our Purpose, Inclusion and Citizenship Report (https://careers.edwardjones.com/blog/edward-jones-releases-annual-purpose-inclusion-and-citizenship-report/?codes=DIRECT&utm\_source=DIRECT) .

     

    •Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

     

    Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

    \#LI-HO