"Alerted.org

Senior Brand Manager, Iconics

City: Parsippany

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

•Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As Senior Brand Manager – Head of Iconic Brands, you will lead the strategic and operational management of a portfolio of high-profile brands totaling over $200 million in annual revenue. You will have end-to-end ownership of the business, including long-term innovation pipeline development, brand communication strategy, and in-market execution. This role is pivotal in driving growth, elevating brand equity, and delivering commercial success.

You will lead a team of six marketing professionals, fostering a high-performance culture through coaching, mentoring, and development. You will collaborate cross-functionally with Sales, Finance, Supply Chain, and external agency partners to deliver best-in-class brand experiences.

Your responsibilities

• Own the full P&L and strategic direction for a portfolio of iconic brands.

• Develop and execute a 5-year innovation pipeline, including new product development and market expansion strategies.

• Lead the creation and execution of brand communication plans, including consumer insights, creative development, and media strategy.

• Drive activation excellence across all touchpoints, ensuring consistent and impactful brand presence in-market.

• Partner with Sales and Trade Marketing to optimize channel strategy, product assortment, and promotional plans.

• Identify and lead Business Development Initiatives (BDIs) based on deep consumer, shopper, and market insights.

• Manage agency relationships, including scope of work, performance audits, and creative output.

• Inspire and lead a team of marketers, fostering talent development and succession planning.

The experience we're looking for

• Bachelor’s degree required; MBA strongly preferred.

• Minimum 10 years of progressive marketing experience in the Consumer Packaged Goods (CPG) industry.

• Proven people management experience, including leading and developing high-performing teams.

• Demonstrated success in brand strategy, innovation pipeline development, and end-to-end business ownership.

• Experience managing multi-million-dollar brand portfolios with full P&L accountability.

• Expertise in modern marketing models, including digital, experiential, and integrated campaigns.

• Strong analytical, strategic thinking, and decision-making skills.

• Exceptional communication, collaboration, and leadership capabilities.

• Entrepreneurial mindset with a passion for building and scaling iconic brands.

_This role is not currently sponsoring visas or considering international movement at this time._

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

$162,000.00 - $242,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.

Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.

If reasonable accommodation is needed to complete your application, please contact [email protected]. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

**Nearest Major Market:** New York City

**Nearest Secondary Market:** Newark

**Job Segment:** Nutrition, Counseling, Healthcare