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Director, Paid Social
- Publicis Groupe (New York, NY)
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Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Director, Paid Social is a leadership position within the Social department responsible for leading strategy on a mid-size or large client team and partnering with Client Engagement and media leadership to identify growth opportunities. This individual provides critical support to the team in advancing the discipline, contributing to new business pitches, and assisting in career management within the Social team.
Responsibilities
Core Craft Skills
+ Accountable for overall Paid Social strategy and integrated results across all relevant services.
+ Directs in-depth, quantitative analysis to identify areas of risk and opportunity.
+ Collaborates with the internal team on holistic media planning and measurement.
+ Is responsible for delivering on-going, timely thought capital.
+ Demonstrates a “big picture” understanding of the client’s marketing strategy.
+ Possesses the ability to elevate complex ideas and influence a senior audience.
+ Actively develops relationships with key senior-level contacts.
Client Exposure
+ Oversees all Paid Social related activities on specific account(s).
+ Supports Client Engagement with business assessments to manage client P&L.
Business Development
+ Recognizes business development opportunities with existing clients, consults with Client Engagement, supports new media proposals.
+ Supports business development efforts with existing and new clients.
+ Support upselling services.
+ Key participant in business development for media pitches.
Agency Leadership
+ Facilitates internal training/knowledge sharing within Social team.
+ Supports the team with administrative duties (performance management, recruiting, retention, knowledge sharing).
+ Develops thought capital and POVs related to Social and overall digital landscape.
+ Represents the agency at industry events.
Qualifications
+ Bachelor’s degree (BA/BS) from a four-year, accredited college or university. Master's degree is a plus.
+ 10+ years of experience in Paid Media with a focus on Paid Social.
+ 5+ years in a supervisory role and a track record of successful leadership and coaching.
+ Demonstrated success in client service with a passion for meeting client needs and building their business.
+ Experience supporting a regulated client vertical (Insurance, Banking, Pharma, etc.)
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2025.
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