• Director, Product Marketing, Matterport

    CoStar Realty Information, Inc. (Arlington, VA)


    Director, Product Marketing, Matterport

    Job Description

    **CoStar Group (NASDAQ: CSGP)** is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

     

    We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

    About Matterport:

    Matterport, a CoStar Group brand, the global leader in 3D digital twin technology, spatial data, and AI-driven solutions for the built world. Our platform transforms the way commercial real estate professionals’ market, manage, and reimagine properties by delivering immersive, data-rich digital experiences. Millions of buildings in more than 170 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

    About the Role:

    We are seeking a **Director, Product Marketing** to lead Matterport’s global product marketing function, overseeing a team of Product Marketing Managers focused on distinct industry verticals. Reporting to the **Vice President of Marketing** , this role will be responsible for defining product marketing strategy, ensuring cohesive go-to-market execution, and positioning Matterport as the indispensable platform driving digital transformation across the built world.

     

    This position offers a unique opportunity to shape the direction of an industry leader at the intersection of technology, data, and property innovation - supported by the global scale and stability of CoStar Group.

     

    This position is located in Arlington, VA and in office Monday through Friday.

    Responsibilities** **:

    Strategic Leadership & Vision

     

    + Lead and manage a team of Product Marketing Managers across multiple sectors

    + Define and execute Matterport’s product marketing strategy in alignment with overall business objectives and CoStar Group’s enterprise goals.

    + Partner with the VP of Marketing to translate Matterport’s innovation in digital twins, spatial data, and AI technology into compelling market positioning.

    + Ensure unified messaging, positioning, and storytelling across all verticals, while allowing for tailored sector-specific strategies.

     

    Go-to-Market Strategy & Execution

     

    + Oversee and standardize the go-to-market process for product and feature launches, ensuring strategic alignment and flawless execution.

    + Collaborate cross-functionally with Product, Sales, Research, and Technology teams to develop integrated GTM plans that drive awareness, adoption, and growth.

    + Lead the creation of differentiated value propositions, use-case narratives, and customer journey frameworks across all Matterport verticals.

    + Support sales enablement through the development of playbooks, positioning guides and competitive intelligence tools.

     

    Market Insights & Performance Optimization

     

    + Champion market intelligence initiatives, gathering insights on customer needs, industry trends, and competitive activity to inform product direction and marketing strategy.

    + Establish reporting frameworks to evaluate GTM performance, marketing effectiveness, and ROI across all product lines.

    + Translate data-driven insights into actionable recommendations that influence both product roadmaps and marketing programs.

     

    Team Development & Organizational Leadership

     

    + Recruit, mentor, and develop a high-performing team of Product Marketing Managers and senior individual contributors.

    + Foster a culture of creativity, accountability, and collaboration—empowering team members to take ownership of vertical-specific strategies.

    + Drive alignment and communication between the product marketing function, broader Marketing organization, and executive leadership.

    + Serve as a thought leader and internal advocate for customer-centric, insight-driven marketing practices.

     

    Thought Leadership & Industry Presence

     

    + Represent Matterport as a senior marketing voice at industry events, conferences, and customer engagements.

    + Partner with external organizations and media to enhance Matterport’s visibility as the market leader in digital twin and spatial data innovation.

    + Support CoStar Group’s broader brand initiatives by contributing to cross-portfolio storytelling and corporate thought leadership programs.

    Qualifications:

    + Bachelor’s degree required from an accredited, not-for-profit University or College.

    + 10+ years of progressive B2B marketing experience, including at least 5 years in product marketing leadership roles.

    + Proven success in building and scaling product marketing teams, preferably within technology, SaaS, or proptech industries.

    + Deep understanding of go-to-market planning, product positioning, and lifecycle marketing.

    + Demonstrated ability to manage complex, multi-stakeholder projects and influence cross-functional alignment.

    + Strong analytical mindset with a track record of turning data into strategic action.

    + Exceptional leadership, communication, and presentation skills, with the ability to engage executive audiences.

    + A track record of commitment to prior employers.

    Preferred Skills and Qualifications:

    + MBA or equivalent advanced degree.

    + Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms.

    + Experience in commercial real estate or related sectors (CRE, AEC, construction tech, or proptech)

     

    WHAT’S IN IT FOR YOU?

     

    When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

     

    We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.

    Our benefits package includes (but is not limited to):

    + Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

    + Life, legal, and supplementary insurance

    + Virtual and in person mental health counseling services for individuals and family

    + Commuter and parking benefits

    + 401(K) retirement plan with matching contributions

    + Employee stock purchase plan

    + Paid time off

    + Tuition reimbursement

    + On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

    + Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

    + Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

    \#LI-NH1

    \#Matterport

     

    CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

     

    CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

     

    We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

     

    CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

     

    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to [email protected] .