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Description

The Senior Digital Marketing Manager, Movies sits within the global social and influencer marketing team for Amazon MGM Studios. You will be responsible for developing and executing smart, data-driven, highly creative and inventive digital and social marketing campaigns for their assigned titles, across both Theatrical and Streaming distribution. You will develop these marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. You will be responsible for digital and social marketing strategy and campaigns, experiential activations, material launches, AR/VR, social community management, and more.

The Senior Digital Marketing Manager, Movies inspires and proactively contributes to the cross-functional marketing team for a subset of Amazon MGM Studios’ film slate across both Theatrical and Streaming. Reporting directly into the Head of Movies Digital Marketing for Amazon MGM Studios, you will act as a collaborative stakeholder across marketing globally, ensuring the highest standards for consistency and quality are maintained to drive moviegoers to theaters on theatrical films and drive viewership and attract new customers to Prime Video on streaming originals.

The optimal candidate for this role will have experience in owning digital marketing campaigns as well as building deep partnerships global platform partnerships and creative agencies. You are able to fluidly shift from analytical discussions to strategy to operational to creative to logistics. You would serve as one of the key points of contact for digital marketing campaigns globally, so their strategic judgment, creative acumen, logistical excellence, awareness of industry trends and ability to think big must be robust.

Finally, the ideal candidate must thrive operating in a startup environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to execution.

Key job responsibilities

Social Vision & Leadership

• Oversee the digital marketing campaigns for their assigned Theatrical and Streaming Amazon MGM Studios films.

• Guide the creation of world-class, break-through digital and social marketing strategies that support and reinforces Amazon MGM Studios in the film marketplace, in keeping with the business and marketing strategy for the brand.

• Develop inventive, strategic influencer marketing campaigns that inspire our customers while driving awareness and viewership.

• Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning digital marketing experiences.

• Raise the bar on social marketing globally. Work with the international teams for implementing this vision and strategy across all territories.

• Embrace performance data, and refine future digital marketing strategies based on these insights.

• Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts and narratives for senior management.

• Have a strong point of view and vision along with a clear, concise ability to provide strategic and creative direction to internal and external partners.

• Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.

• Proactively contribute to create policies, procedures, best practices and formalize mechanisms that impact the broader department.

Business Acumen

• Facilitate the digital campaign management, producing work cost effectively and on schedule.

• Communicate with key stakeholders internally, including but not limited to PR, Media, Brand, Department Heads, Strategy Heads, Creative, INTL Leadership, Cross-Functional Marketing Teams, Studios Leadership and the Prime Video group as well as externally, including filmmakers and partner agencies. In a spirit of collaboration, build strong relationships and earning trust.

• Review budgets, campaign calendars and resource allocations for digital marketing major campaign beats and assignments.

• Proactively work to solve problems and communicate with senior management.

Basic Qualifications

- 7+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

- 5+ years of digital marketing experience

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company

- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end-to-end project management

- Can work proactively and independently, meet deadlines, and deliver on projects and tasks

- Experience communicating to senior management and customers verbally and in writing

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.