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Salary

$53,820 - $69,966 / hourly

Overview

The Director of Marketing and Admissions will analyze market information, trends, and data to develop and execute a strategic marketing plan for campus census growth. The position is also responsible for providing customers, professionals and staff with facility related information via facility tours, personal visits, assessments, presentations, admissions and public relations.

The ideal Director of Marketing and Admissions candidate will come from a healthcare related field such as long-term care, home care or hospice, with previous admissions and marketing experience. Candidates must be enthusiastic and willing to learn and execute the long-term care sales process.

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Responsibilities

Responsibilities:

+ Participates in daily team meetings to alert appropriate staff members of projected admissions, bed changes, discharges, tours, meetings and upcoming events.

+ Maintains company expectations by working with various departments to ensure standards are met for maintaining model room(s) for first impressions and overall professional presentation.

+ Manages and Monitors external admissions systems. Watching for data trends of discharging hospitals.

+ Provides quality facility tours, maintains current knowledge of bed availability, ensures responses to the inquiries are timely and with appropriate follow-up.

+ Maintains working knowledge of federal and state regulations and reimbursement (Medicare and Medicaid) issues. Ensures proper payers for admission are put into place upon admission.

+ Maintains market specific knowledge and updates including hospitals and competitors.

+ Participates in new employee orientations, providing information on the admissions process, marketing roles and customer service.

+ Directs Marketing Assistant.

+ Develops and maintains new relationships in result of referrals and also maintains current list of referrals.

+ Serves as a member of the community organizations and boards.

+ Increases the public relations exposure by regularly soliciting information from department heads and staff members and submitting articles to the local newspapers and publications.

+ Appropriates admissions/marketing budgets and tracks results.

+ Monitors trends for inquiry, admissions, census, closings and denials.

+ Consistently prepares and submits reporting tools accurately and timely to communicate knowledge of community and industry trends with appropriate staff.

+ Evaluates and monitors customer satisfaction. Audiences might include, new admissions, discharges, current residents and families. Shares results with management team and others to develops action plans as needed.

Qualifications

Qualifications:

+ Bachelor’s degree preferred

+ Must have proven track record of health care marketing success.

+ Previous experience as Marketing and Admissions in healthcare required.

+ Long-Term Care experience preferred.

+ Knowledge and experience with Medicare, Medicaid and private insurance

+ Strong written and verbal communication and attention to detail

+ Advanced computer skills

+ Flexibility with days and time as needed.

EOE

EOE Statement

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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Posted Date4 weeks ago(9/12/2025 8:03 AM)

Requisition ID2025-33497

# of Openings1

Area of InterestManagement

CompanyElderwood

LocationElderwood at Burlington

Position TypeRegular Full-Time

Salary$53,820 - $69,966 / hourly