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Copywriter (Multi-channel)
- Siemens (Raleigh, NC)
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**Job Family:** Brightly Software
**Req ID:** 479950
Who we are
Build a brighter future
while learning and growing with a Siemens company at the intersection of
technology, community and sustainability. Our global team of innovators is
always looking to create meaningful solutions to some of the toughest
challenges facing our world. Find out how far your passion can take you.
About the Job
Brightly Software is
searching for someone who excels at and enjoys composing captivating content
across multiple touchpoints, marketing channels and industries. As our
copywriter, youll be a key part of the content and creative team - working
closely with the broader marketing team and organization. In this role, you
will craft compelling copy with a consistent brand voice that differentiates
Brightly Software from competitors to engage and convert readers. You will
serve as a critical resource providing style guidance, writing best practices
and copyediting assistance for quality assurance.
The right person for this
role is an imaginative and persuasive storyteller, a conversion-oriented brand
champion, a dedicated problem solver, self-motivated, reliable, meticulous,
curious, passionate, and collaborative.
What you willdo
+ Write clear, concise, and error-free copythat reflects our defined tone of voice
+ Learn and stay current on target audiencesand key positioning for how our products and services solve customer painpoints, differentiate based on industry and enhance core positioning
+ Work closely with internal partners tounderstand project objectives, gather information, collaborate on feedbackand refinements, and deliver against targeted dates
+ Interpret creative direction and technicalinformation, turning them into clear and persuasive copy for conversion
+ Collaborate with UI/UX and graphicdesigners to bring your words to life
+ Provide an extra set of eyes on copywritten by internal partners as copyeditor, ensuring all copy reflectsBrightly Softwares voice, aligns with core messaging, and adheres to ourstyle guide
Types ofWriting Youll Be Crafting
Creative and brand
copywriting:
+ Messaging briefs or brand frameworks
+ Campaign ideation and outputs
+ Employer brand content
+ SaaS thought leadership and marketeducation
+ Short- and long-form storytelling
+ Research reports and large data projects
Conversion& Digital Copywriting
+ Website and landing page copy
+ Email and cultivate campaign content
+ Paid media copy (display, retargeting,social, and search campaigns)
+ SEO-focused writing and keyword-optimizedcontent
What you need
+ 5+ years of copywriting and copyeditingexperience, ideally in a B2B or SaaS environment
+ Bachelors degree in English,Communications, Marketing, or a related field
+ Shown ability to work within establishedbrand guidelines, including tone of voice and messaging frameworks
+ Experienced knowledge of AP Style andstrong attention to detail
+ Demonstrated success in developingcreative, compelling copy for marketing campaigns across multiple channels
+ Experience with SEO best practices andwriting optimized digital content
What makes youa Standout
+ Self-starter, with a desire to make a bigimpact by crafting compelling messages across key target audiences
+ Experience adapting brand message andframework to individual markets and industries
+ Strong product writing knowledge
+ Willingness to grow and understand impactof AI
+ Professional maturity, strong businesssense and collaborative spirit
The Brightlyculture
Were guided by a vision
of community that serves the ambitions and wellbeing of all people, and our
professional communities are no exception. We model that ideal every day by
being supportive, collaborative partners to one another, conscientiously making
space for our colleagues to grow and thrive. Our passionate team is driven to
create a future where smarter infrastructure protects the environments that
shape and connect us all. That brighter future starts with us.
Our Commitmentto Equity and Inclusion in our Diverse Global Workforce:
We value your unique
identity and perspective. We are fully committed to providing equitable
opportunities and building a workplace that reflects the diversity of society,
while ensuring that we attract the best talent based on qualifications, skills,
and experiences. We welcome you to bring your authentic self and transform the
every day with us.
Brightly maintains a Drug
Free workplace in accordance with applicable law.
Qualified Applicants must
be legally authorized for employment in the United States. Qualified Applicants
will not require employer-sponsored work authorization now or in the future for
employment in the United States.
$65,600 $112,560
**Organization:** Smart Infrastructure
**Job Type:** Full-time
**Category:** Internal Services
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