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        Sr Product Manager - Hyper-Personalization
- Vanguard (Malvern, PA)
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             As the Senior Product Manager for Hyper-personalization, you will be responsible for : + Formulating the vision and value proposition for the personalization platform. + Guide to platform product strategy and roadmap through research and analysis. + Collaborate with business stakeholders to inform use case strategy. + Contribute to people/process enablement and outcome measurement within client experience + Lead cross-functional teams to ensure alignment and execution. + Implement audience segmentation and engagement strategies. + Integrate data, AI/ML, experimentation, and analytics into the personalization platform. + Collaborating with technology architecture and development teams to ensure seamless integration of personalization features , including MarTech . + Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience. + Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership. + Ensure governance and compliance in platform operations. + Defining strategies and contributing to annual planning to achieve business objectives . Qualifications The ideal candidate will have: + Proven experience in cross-functional leadership and strategic thinking. + Strong collaboration skills across various divisions and organizations . + Executive presence and the ability to influence and communicate effectively. + Strong understanding in AI/ML, analytics, and technology architecture , including MarTech . + Ability to manage complex programs and engage deeply with stakeholders. + Comfort with ambiguity and the ability to make informed decisions. + Business acumen to define strategies and inform annual planning. Career Growth This role offers significant potential for career growth, including: + Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard + Exposure to executive leadership and strategic decision-making + Ability to drive impactful initiatives that enhance customer engagement and business growth + Development of expertise in cutting-edge AI/ML and marketing technology platforms + Expansion of cross-functional leadership and collaboration skills + Contribution to the overall business strategy and annual planning Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. 
 
 
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