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The Brand & Content Associate plays a crucial role in executing the marketing strategy by overseeing brand content development, social media activation, donor promotions, and communications. You will create, publish, and optimize content across multiple channels to promote engagement, brand awareness, and lead generation. By collaborating with marketing, design, and agency teams. You will develop content solutions that meet project requirements and support marketing goals. Additionally, you will ensure brand standards are upheld and maintain compliance with brand positioning across all channels. Also manage content calendars and keep all partners informed of content plans.

JOB DETAILS:

Reports To:** **Senior Manager of Brand Activation & Content

Direct Reports:** **None

Travel:** **Ability to travel as needed (10%)

Bilingual:** **English/Spanish

RESPONSIBILITIES

**Content Planning -** Develop quarterly content plans that align with the comprehensive content strategy and messaging framework.

**Content Development & Production -** Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.

**Social Media Management -** Maintain CSL Plasma's social media channels, ensuring all profiles are up to date with accurate information for donors. Research and identify latest social media trends and platforms, staying current with industry best practices and regulations.

**Brand & Content Stewardship -** Maintain and evolve brand & copy guidelines to maximize value of brand expression, in both English and Spanish.

**Special Projects** - Collaborate to create adhoc content, examine brand metrics, identifies trends, and provide recommendations to Marketing Leaders.

**Collaboration and Communication -** Collaborate with teams to gather information and develop content that supports marketing projects. Keep partners informed of content plans, performance and seek input for optimization.

JOB SPECIFICATIONS

Education and Experience

+ Bachelor's degree in marketing, business, or related field experience

+ Must have 3 to 5 years of experience in content, editorial, social, or similar experience

+ Knowledge of digital marketing and social media platforms, content marketing trends, personas, and audience segmentation

+ Experience with content development and implementation

+ Create high-quality, SEO content, knowledge of SEO best practices, and keyword research tools

+ Experience using analytics tools to monitor performance, analytical mindset to interpret data and metrics to improve content

Our Benefits

CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp .

About CSL Plasma

CSL Plasma (https://www.cslplasma.com/) operates one of the world’s largest and most sophisticated plasma collection networks, with over 350 plasma collection centers in the U.S., Europe and China. Headquartered in Boca Raton, Florida, CSL Plasma is a subsidiary of CSL Behring (https://www.csl.com/) , a global biotherapeutics business and a member of CSL. Plasma collected at CSL Plasma facilities is used by CSL Behring for the sole purpose of manufacturing lifesaving plasma-derived therapies for people in more than 100 countries. The parent company, CSL (https://www.csl.com/) , headquartered in Melbourne, Australia, employs 32,000 people.

We want CSL to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL (https://www.csl.com/careers/inclusion-and-belonging) .

Do work that matters at CSL Plasma!

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CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran) or other classification protected by applicable US federal, state or local law. CSL complies with all applicable employment laws, including but not limited to Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act. https://www.cslbehring.com/careers/eeo-statement