• AVP of New Starts

    Gentiva (Atlanta, GA)


    Overview

     

    Based on operational needs, we prefer the AVP of New Starts to be based near a major airport in one of the following states: GA, FL, AL, MS, NC, SC, TN VA, PA, TX

     

    Lead Expansion. Fuel Growth. Build from the Ground Up.

     

    Are you a strategic builder who thrives in creating new market success? We’re seeking an experienced and visionary **Area Vice President (AVP) of New Starts** to lead and scale our expansion efforts across emerging markets. This role drives new start initiatives by developing talent, executing high-impact strategies, and partnering cross-functionally to ensure sustainable growth and regulatory alignment.

     

    The AVP of New Starts is a key leadership position responsible for identifying new market opportunities, mentoring field-based development teams, and coordinating operational, clinical, and sales initiatives to meet or exceed census and revenue targets.

    What You’ll Do:

    + Direct and lead new market expansion strategies across multiple regions in alignment with organizational growth goals.

    + Develop and implement the New Start methodology, including staffing plans and launch timelines.

    + Oversee hiring, coaching, and professional development for new start operations teams.

    + Partner with Regional Operations and Business Development teams to identify new market talent and drive business alignment.

    + Design and manage launch plans, sales initiatives, referral partnerships, and local marketing campaigns.

    + Lead budget development and oversee P&L management for all assigned new start markets.

    + Ensure full compliance with state, federal, and organizational standards in all market initiatives.

    + Participate in local and regional community and business development activities to enhance brand visibility and partnerships.

    + Monitor KPIs and provide strategic guidance until each new start achieves target census and sustainability benchmarks.

    + Guide teams with consultative leadership and provide actionable insights through data analysis and sales performance reviews.

     

    About You

    Required Qualifications:

    + Bachelor’s degree required

    + Multi-site hospice operations leadership experience

    + Demonstrated expertise in new market planning, talent acquisition, and team coaching

    + Comfortable leading both strategy and execution while working with remote and field-based teams

    + Excellent understanding of regulatory environments, budgeting, and financial accountability

    + Position requires 75% overnight travel

    Preferred Tools & Experience:

    + Intermediate Excel & Basic PowerPoint

    + Data fluency and comfort reviewing business performance in CRM or EMR systems (HomeCare HomeBase preferred)

    + Valid driver's license and automobile insurance

    + Experience scaling new hospice locations is a plus

     

    We Offer

    Benefits for All Associates (Full-Time, Part-Time & Per Diem):

    + Competitive Pay

    + 401(k) with Company Match

    + Career Advancement Opportunities

    + National & Local Recognition Programs

    + Teammate Assistance Fund

    Additional Full-Time Benefits:

    + Medical, Dental, Vision Insurance

    + Mileage Reimbursement

    + Generous Paid Time Off + 7 Paid Holidays

    + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

    + Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

    + Free Continuing Education Units (CEUs)

    + Company-paid Life & Long-Term Disability Insurance

    + Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

     

    Ready to Launch, Lead, and Grow?

     

    Apply today to help shape the future of care—one market at a time.

     

    Legalese

     

    + This is a safety-sensitive position

    + Employee must meet minimum requirements to be eligible for benefits

    + Where applicable, employee must meet state specific requirements

    + We are proud to be an EEO employer

    + We maintain a drug-free workplace

     

    Related Job Titles

     

    AVP Hospice, Healthcare Sales Executive, Hospice Business Development, New Market Expansion, Area Vice President Sales, Hospice Growth Strategy, Post-Acute Sales, Home Health Market Launch, Hospice Startup Leader, Sales Director Hospice, Remote Sales Leadership Jobs, Healthcare Sales Leader, Hospice Census Growth

     

    ReqID: 2025-129065

    Category: Sales and Sales Leadership

    Position Type: Full-Time

    Company: Gentiva Hospice