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What You'll Do

Are you passionate about Customer Experience (CX)?

As a **CX Strategist** , you’ll provide strategic leadership in shaping customer experiences and translating vision into tangible business goals and capabilities. You’ll collaborate across teams to understand customer needs, uncover opportunities, and design experiences that improve satisfaction and business outcomes.

Our team is dedicated to understanding the customer journey through multiple data sources across audiences, channels, and key moments of truth. We deliver actionable insights that enhance customer interactions and measure success through customer experience, financial, and operational metrics.

Key Responsibilities

+ **Project & stakeholder management** : Lead end-to-end projects that maximize efficiency and results; identify hidden problems and develop plans to address them. Design customer experiences across touchpoints and facilitate clearly defined events.

+ **Interpret customer needs** : Gather, analyze, interpret, and synthesize data from diverse sources (internal data, service calls, field interviews, external market data, macro trends).

+ **Communicate customer needs** : Act as the voice of the customer, crafting compelling arguments that represent both program and user goals in conversations, documents, and presentations.

+ **Advance the CX discipline** : Develop and deliver CX frameworks, standards, training, and tools that enable research, journey mapping, human-centered design, and execution. Demonstrate ROI through improved retention, sales, and customer satisfaction.

Who You Are

+ Bachelor’s degree or equivalent experience

+ 4+ years of CX experience

+ Strong stakeholder management skills with the ability to persuade, build credibility, and present effectively

+ Excellent collaboration skills and a track record of building strong working relationships

+ A growth mindset and eagerness to expand knowledge and skills

+ Adaptability, resilience, and the ability to maintain focus under change or challenge

+ Strong analytical and problem-solving skills to evaluate options and make sound decisions

Why Join Us

Operating at the intersection of financial services and technology, **Principal** builds financial tools that help customers live better lives. We are a purpose-led firm driven by our mission to make financial security accessible to all. With over 140 years of trust, integrity, and customer focus, we continue to lead with innovation and impact.

Our Team Culture

We are a highly collaborative and innovative team focused on developing solutions that transform how customers interact with our business—putting **customer insights, design thinking, and journey mapping** at the center of every experience we create.

Location

This position will be in our corporate headquarters in Des Moines Iowa and will benefit from a hybrid work arrangement with three days a week in the office.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$86450 - $102000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/7/2025

Most Recently Posted Date

10/7/2025