• Media Planning Director

    Zimmerman Advertising (Fort Lauderdale, FL)


    Overall Objective

     

    The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

    Responsibilities

    + Learns all phases of the Automotive clients’ marketing objectives.

    + Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

    + Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.

    + Make presentations directly to client senior executives and associated client team members.

    + Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

    + Prepares media authorizations per approved plans/project requests.

    + Prepares budget recaps for clients.

    + Trains and supervises supervisors, planners and assistants in all media channels

    + Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

    + Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

    + Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

    + Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

    + Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

    + Develop POVs as needed in response to Automotive client needs or requests

    + Ensures relationships with account teams are harmonious and productive

    + Regularly meets with stakeholders to ensure alignment

    + Regularly meets with direct reports to provide feedback and coach/develop team

    Requirements

    + Bachelor’s degree in related field or equivalent experience

    + 8-10+ years media planning experience within an Advertising/Marketing Agency

    + Must have experience supporting Automotive clients

    + Prior experience in a supervisory role

    + Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

    + Proven ability to develop high quality media strategies that drove results

    + Experience negotiating short and long-term contracts with vendors

    + MS Office: Internet Explorer, Excel, Word and PowerPoint

    + Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

     

    Required SkillsRequired Experience