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Communications & Engagement Coordinator

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Communications & Engagement Coordinator

Salary

$88,718.00 - $130,469.00 Annually

Location

Rochester MN 55904, MN

Job Type

Regular FT

Job Number

20250077

Department

Administration

Opening Date

10/08/2025

+ Description

+ Benefits

+ Questions

POSITION DESCRIPTION

The City of Rochester invites applications for the position of:

Communications & Engagement Coordinator

The City of Rochester is committed to a community where all members feel a sense of belonging. We commit to recognizing the diversity of our community members, listening to ALL voices and providing equitable services to create an inclusive place to live, play and work.

We believe EQUITY should be at the center of all our work. We strive to represent our community in our teammates, as we know that diverse and inclusive teams are more innovative, and have an empowering impact on the work, progress and culture of our community.

It takes us all working together

Communications & Engagement Statement of Intent

Consistently engage and clearly communicate news, opportunities, and information to community members in an inclusive, transparent, and thoughtful way that allows their voices to be heard and incorporated into the work of the City of Rochester.

Nature of Work

The Communications and Engagement Coordinator is responsible for planning, implementing, and leading communications and community engagement activities for various Departments and divisions across the City of Rochester. This position promotes the value and service of the Departments and organization through awareness initiatives, accessible messaging, communication planning, equitable project engagement and public outreach. Under the direction of the Communications & Engagement Manager, the Communications and Engagement Coordinator works closely with members of the Communications & Engagement division, City leadership, City teammates, and organizational partners. The role also supports strategic transformation and the related projects.

Pay: 2025 salary is $88,718 to $104,375 based on qualifications, with advancement to $130,469.

Schedule: The typical work schedule 8 AM - 5 PM Monday through Friday with evening and weekend work based on the timing of community events. Remote work is available on a hybrid basis.

To have your application considered in the first round of reviews, please apply before Thursday, October 23, 2025. Applications will be accepted until the position is filled.

DUTIES AND RESPONSIBILITIES

*Plan, develop and implement marketing, communications and public awareness strategies.

+ Develop and implement departmental and division communication plans in alignment with strategic goals and objectives.

+ Develop and execute equitable public engagement activities related to services, projects and initiatives that increase community understanding of impacts, benefits and encourage public participation.

+ Create and implement effective communication/awareness campaigns that have wide-ranging or long-lasting impacts on the community.

+ Establish and cultivate channels of communication between the Departments, residents, businesses and community stakeholders that provide a better understanding of the community’s wants, needs, and interests related to the City.

+ Develop communication material (news releases, publications, special articles, scripts, newsletters, social media content, online Story Maps, etc.)

+ Develop, execute and analyze surveys that collect pertinent project information about community behaviors, needs and opinions that can further inform Department activities, including the City’s commitment to diversity, equity and inclusion efforts.

+ Utilize data and analytical tools to strategically market to and engage with community members, particularly those from often underrepresented groups and evaluate effectiveness of marketing and communication plans.

+ Employ innovative, intentional, and strategic communications and engagement practices and tools to create an equitable community engagement strategy which increases community participation and collaboration in various decision-making processes.

*Create and maintain a positive public image for Departments and divisions through preparing communications, making presentations and serving on various groups within the community.

+ Act as one of the primary contacts for the media and conduct interviews on behalf of the Department. Coordinate interviews with subject matter experts as necessary.

+ Within the community and organization, ensure increased understanding and support for Departmental and division programs, services, and policies.

+ Represent the Departments and divisions at community events and presentations.

+ Plan, develop and disseminate information designed to keep the community informed of the Department’s value, programs, services, and accomplishments.

+ Work with teammates to coordinate consistent branding for the City and its partners.

+ Ensure materials produced by the Department meet standards for appropriateness, readability, quality, and plain language.

*Prepare Departmental and divisional marketing budgets, securing marketing services and manage contract services.

+ In collaboration with Departments and divisions, develop a budget for annual marketing, communications and engagement efforts.

+ Develop solicitations and/or Request for Proposals (RFP) for marketing and communication services.

+ Oversee the creation and/or procurement of various media including, but not limited to: print, broadcast and social media advertising.

*Provide guidance to Departments, divisions and projects for communications and equitable engagement activities.

+ Serve as the communications and engagement liaison and project manager for assigned departments and divisions.

+ Ensure relationships with teammates and key organizational stakeholders are developed and maintained and in a way that allows the Departmental Service Agreements be successfully executed.

+ Serve as a connector between Departments and divisions with other communications and engagement teammates.

+ Advise teammates on organizational best practices and make recommendations.

Serve as a Public Information Officer (PIO)

+ Serve as a Public Information Officer (PIO) during an activation of the Emergency Operations Center (EOC) and/or the Joint Information Center (JIC).

+ Participate in educational and training opportunities.

* ESSENTIAL FUNCTIONS

MINIMUM QUALIFICATIONS

Education and Experience

A Bachelor's Degree from an accredited college or university in communications, journalism, public relations, marketing, or closely related field and three (3) years of full-time, progressive experience performing public relations, community engagement, marketing, or similar duties.

OR

An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may also be considered.

If this work interests you but you are unsure if you meet all the job requirements listed above, please apply anyway! Your experience is likely more applicable to the role than you think, and the City is interested in candidates who can bring not only technical expertise but a variety of lived experience to the team.

Licenses

A valid driver's license

Desirable Qualifications

Fluency with a second language, particularly with Spanish or Somali.

Ability to coordinate the preparation of educational materials for non-English speakers.

Ability to use the following software products or their equivalent: ESRI ArcMap, InDesign and Adobe Illustrator.

ADDITIONAL INFORMATION

PHYSICAL AND ENVIRONMENTAL CRITERIA

In compliance with the Americans with Disabilities Act, the following represents the physical and environmental demands for this position. The employee must be able to perform the essential functions with or without accommodation.

In consideration of the overall amount of physical effort required to perform this position, the work is best described as: Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Physical demands that may be required continuously (2/3 or more of the time), frequently (1/3 to 2/3 of the time), and occasionally (up to 1/3 of the time) are noted below:

Continuous demands: sitting; simultaneous use of hands, wrists and fingers in working with a computer.

Frequent demands: fine dexterity

Occasional demands: standing; walking; lifting; carrying; pushing/pulling; reaching; handling; bending; twisting

Sensory requirements necessary in the performance of the essential functions of this position include: sight, hearing and touch.

Environmental conditions that may exist in the performance of the essential functions of this job include:

NONE (not substantially exposed to environmental conditions)

EMPLOYEE BENEFIT AND RETIREMENT SUMMARY (https://www.rochestermn.gov/home/showdocument?id=36371&t=637988555643816877)

01

The following supplemental information may be used as a scored evaluation of your knowledge, skills and experience. Be certain that the choices you make correspond to the information you have provided in your application and resume. By completing this supplemental questionnaire you are attesting that the information you have provided is true and accurate. Any information provided may be reviewed by the hiring manager. Any misstatements or falsification of information will eliminate you from consideration or may result in dismissal. Do you understand and agree with this statement?

+ Yes

+ No

02

What is your preferred name?

03

Which of the following best describes your level of education?

+ High school diploma or equivalent G.E.D.

+ Completion of a 2 year program or degree

+ Completion of a 4 year program or degree

+ Completion of a Master's degree or higher

+ None of the above

04

Other than your High School diploma/GED, which of the following best describes the field of study for your degree?

+ Marketing

+ Communications

+ Public Relations

+ Journalism

+ Digital Media

+ A field of study closely related to the above

+ My degree is in an area NOT RELATED to any of the above

+ N/A - I do not have a degree

05

Which of the following best describes your years of work experience in marketing, public relations, communications, community engagement, or related field?

+ No experience

+ Less than 1 year

+ More than 1 year, but less than 3

+ More than 3 years, but less than 5

+ More than 5 years, but less than 7

+ More than 7 years, but less than 10

+ More than 10 years

06

Which of the following best describes the setting where you gained your work experience in public relations, community engagement, or marketing?

+ Music or arts organization

+ Business/Corporation

+ Government

+ Education

+ Non-profit

+ Medical

+ N/A – None of the above

07

Which of the following best describes your overall skill level with social media marketing as part of your job?

+ No experience

+ Beginner - I have 1-3 years of experience

+ Intermediate - I have 4-6 years of experience

+ Advanced - I have 6+ years of experience

08

Which of the following best describes your experience with media relations, publications, and advertising outlets?

+ No experience

+ Less than 1 year

+ More than 1 year, but less than 3 years

+ More than 3 years, but less than 5 years

+ More than 5 years

09

Tell us how your professional, educational and lived experiences would help you be successful in this role.

10

Please indicate the current versions of software that you are PROFICIENT in using: (select all that apply)

+ Microsoft Office Publisher

+ Microsoft Office Excel

+ Microsoft Office PowerPoint

+ Microsoft Outlook

+ Microsoft Planner, SmartSheets, or similar planning tool

+ Canva

+ Hootsuite, Sprout Social, or similar email marketing and analytics tool

+ Adobe Photoshop

+ Adobe Illustrator

+ Adobe InDesign

+ ESRI ArcMap

+ None of the above

11

Do you have experience working with diverse populations and/or individuals with backgrounds different than your own?

+ Yes, I have extensive experience in this area.

+ Yes, I have limited experience in this area.

+ No, I do not have experience in this area.

12

Do you have a valid driver's license?

+ Yes

+ No

13

Are you able to understand and speak fluently a language other than English?

+ Yes

+ No

14

Please list which language other than English you are able to understand and speak.

15

Relationships are often the foundation for progress in public service. Describe how you’ve used relationship building to move a project, initiative, or partnership forward.

16

CONDITIONS OF EMPLOYMENT: If selected as a finalist, are you willing to undergo a background investigation which may include, but not limited to: verification of employment and educational records, identification verification, driver's license record and a criminal history?

+ Yes

+ No

Required Question

Employer

City of Rochester

Address

201 4th Street SE Rochester, Minnesota, 55904

Phone

(507) 328-2555

Website

https://www.rochestermn.gov/employment

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