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JOB SUMMARY:

The Senior Manager, Performance Media leads paid digital acquisition efforts for Choice Hotels International, managing channels such as Paid Search, Paid Social, Affiliate Marketing, and Programmatic Display & Video. This role supports direct bookings and franchisee growth through strategic media execution and optimization. The position oversees a team of two managers and collaborates cross-functionally with internal teams, agencies, and technology partners. The ideal candidate is a data-driven leader with strong analytical and mentoring capabilities, ready to scale performance marketing in a fast-paced environment.

RESPONSIBILITIES:

+ Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing.

+ Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success.

+ Manage agency relationships to ensure effective campaign execution, reporting, and insights.

+ Oversee media investment, budget allocation, and forecasting to identify growth opportunities.

+ Champion test-and-learn initiatives and integrate emerging trends and capabilities.

+ Deliver performance reports and insights to internal stakeholders.

+ Mentor junior team members and foster a culture of innovation and accountability.

+ Ensure financial accuracy in media billing and collaborate with finance teams.

QUALIFICATIONS:

Employment Experience

+ Minimum 6 years of experience in performance media, preferably in an agency setting.

+ At least 2 years of team leadership or management experience.

+ Proven experience managing large-scale budgets and agency partnerships.

Technical Skills

+ Proficiency in Microsoft Office Suite.

+ Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flashtalking).

+ Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk.

+ Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks.

Additional Skills & Competencies

+ Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

+ Excellent communication and presentation skills.

+ Collaborative mindset and ability to thrive in a matrixed organization.

+ Entrepreneurial spirit and adaptability.

Education Requirements

+ Bachelor’s degree in Marketing, Business, or related field or equivalent combination of education and work experience.

+ Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP) preferred.

Salary Range The salary range for this position is $121,000 -$142,000 annually.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

+ Competitive compensation and benefits, including medical, dental, and vision coverage

+ Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

+ Financial benefits for retirement and health savings

+ Employee recognition programs

+ Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver