• Social Media Manager

    Rise and Shine and Partners (Minneapolis, MN)


    ### Job Duties

    The Social Media Manager is responsible for planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

    Core Responsibilities

    Campaign Planning & Activation

     

    -Develop paid social strategies that align with client goals and integrated media plans.

     

    -Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.

     

    -Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.

     

    -Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.

     

    -Manage influencer programs, overseeing deliverables and budgets.

     

    -Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

     

    Data Analysis & Reporting

     

    -Analyze paid social performance to identify trends, insights, and opportunities.

     

    -Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.

     

    -Provide clients with regular reporting and recommendations backed by data.

     

    Collaboration & Communication

     

    -Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.

     

    -Engage with platform reps to take advantage of new tools, features, and betas.

     

    Innovation & Growth

     

    -Stay current on social media trends, algorithms, and emerging advertising opportunities.

     

    -Propose and test new approaches to drive efficiency and performance

     

    Key Competencies

     

    -Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.

     

    -Strong communication and collaboration skills.

     

    -Detail-oriented with strong organizational abilities.

     

    -Ability to manage budgets, billing, and authorizations effectively.

     

    ### Minimum Education Required

    Bachelor’s degree in media, marketing, or related field preferred.

     

    ### Minimum Experience Required

    3+ years of experience in digital media planning and buying, with a focus on social.

     

    ### Shift

    First (Day)

     

    ### Number of Openings

    1

     

    ### Public Transportation Accessible

    Yes

     

    ### Veterans Encouraged to Apply

    Yes

     

    ### Physical Required

    No

     

    ### Drug Test Required

    No

    ### Compensation

    $60,000.00 - $75,000.00 / Annually

     

    ### Additional Compensation

    Discretionary annual bonus

     

    ### Postal Code

    55410

     

    ### Place of Work

     

    Hybrid

     

    ### Requisition ID

     

    2742

     

    ### Job Type

     

    Full Time

     

    ### Job Benefits

     

    -75% employer-paid health and dental insurance

     

    -company paid short and long term disability

     

    -company paid basic life insurance

     

    -vision insurance

     

    -unlimited PTO + 12 paid holidays

     

    -401k match

     

    -hybrid work environment

    ### Application Email

    [email protected]